Obviously, building a strong email list is essential. And along the way, people will unsubscribe. It’s inevitable.

If you have hundreds of thousands of subscribers, you won’t pay a bit of attention, but when you have just thousands, or hundreds, or even dozens, it matters.

See, email is the most personal form of online marketing. It requires a lot of trust to be built. And that’s why it always feels icky when someone unsubscribes.

So what should you do when someone unsubscribes? Here’s my advice…

Move on.

In fact, don’t just move on. Value the unsubscribe. It means that someone who wasn’t your target is giving you a slot to give to someone else who is your target. Even Stu McLaren agrees that unsubscribes can be a good thing!

But, what about when they accuse you of spamming them and you know you didn’t? Here’s my advice…

Move on.

You’ll never convince them otherwise. And when you try to convince them otherwise, you’ll make it all a memorable experience for them.

As it stands, they’ve taken five seconds to clean you out of their inbox. Argue with them and they’ll remember you and your phony “I’m not a spammer” story.

And here’s the biggest piece of advice of all…

Don’t just move on. Give it less thought than they did. Just don’t worry about it.

Can it be that simple? Yep. It is.

Every great once in a while, you need to hear some negative feedback, but in the hyper-sensitive space of the internet, most of the people offering feedback don’t have your best interests in mind. They don’t really know you, or they’d never have unsubscribed to begin with, right?

Gain the most trust you can with the most people you can and keep on going!

Make a Bigger Difference!

When you grow as a leader, you expand your influence, earn more income, and make a bigger difference in your world!

I believe that when you improve dramatically as a leader, you can rapidly expand your influence, increase your earning potential, and lead your organization or your business to new levels of growth and greatness!

When you become a Pro Member of The Digital Leadership Lab, you get:

  • A private invite to at least two live group coaching sessions each month.
  • On demand access to a growing library of courses and coaching sessions.
  • Access to the Digital Leadership closed Facebook group.
  • Access to my Digital Leader’s vault of downloadable files.

I’m absolutely determined to help you become the best version of yourself that you can be.

Ready to take action and start taking your leadership to the next level?

Yes! I’m Ready to Grow!

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