Rewired: A Book About Church Communications
How Using Today’s Technology Can Bring You Back to Deeper Relationships, Real Conversations, and Powerful Ways to Share God’s Love
If God’s desire to enlarge His family matters…
If people who are lost forever without the gospel matter…
If the church of the future matters…
We must learn to embrace the changes that are happening in our world.
There is no going back. Our world is changing at an unprecedented rate. We are connected with people all over the planet through technology that didn’t even exist ten years ago. This book challenges readers to push the boundaries of how they communicate the gospel—to not just join the worldwide conversation but to lead it. This shift we are seeing toward a more mobile, social environment isn’t so radical after all, but is a return to the form we were created for—to be in relationships, to have conversations, and to interact with each other.
How Rewired connects to my current work
Rewired is older than the tools we use now, but the core conviction still shapes my work: church communication should lead people toward real relationships, clearer next steps, and a message worth acting on.
Today I help churches and mission-driven organizations apply that same thinking through communications strategy, website clarity, WordPress help, and the Church Comms Dashboard product lane.
Foreword by Rick Warren
Social Media is the next big communication wave. I know this to be true because Saddleback is currently experiencing exponential growth as a result of our determination to stay in front of and use every technology and innovation at our disposal to reach people for Jesus.
A decade and a half ago, I wrote a book called The Purpose Driven Church and I addressed the topic of “surfing spiritual waves.” We don’t create the waves, God sends them. We merely catch them and wise leaders are not only on the lookout for the next big wave, they are also ready to catch that wave.
The social media revolution is definitely a tsunami wave that must be caught. Any leader who wishes to have an increased influence for the sake of the gospel in our present world must understand the vital role that social media plays in our surrounding culture. And any leader who fails to increase their effectiveness in this area is already on the backside of an important tool in our modern global environment.
In Rewired, Brandon Cox not only motivates leaders to embrace the social media wave, but to harness it for its greatest power of all – the power to spread the gospel further and faster than ever before. When Brandon served as one of our Pastors at Saddleback, he taught our staff to lead innovatively using these key principles and how to apply new social technologies to effectively expand our ministry outreach. Now, as he plants a Saddleback daughter church in northwest Arkansas, he’s seeing tremendous results from these principles as they are put into action.
As a leader, you can only influence those that you can reach. If you’re truly serious about making an impact for the Kingdom with the gospel message, take a listen to what this young church leader has to say and join the wave to reach everyone for Jesus!
Pastor Rick Warren
Founding Pastor, Saddleback Church
P.E.A.C.E. Plan
Endorsements
Brandon Cox inspires me with everything he does. Brandon is an avid learner and an observer of life. His varied church experience and his vast online exposure, give him unique insight into the way we should communicate to a changing culture, with an unchanging message.
– Ron Edmondson
My friend Brandon Cox is the Yoda of communicating the Gospel through technology in the 21St Century context. Rewired will equip you to leverage technology in a way that connects unchurched people to grace of Jesus. Let this spiritual Jedi teach you his skills! This staff of Transformation Church will be reading Rewired. This book is just that important.
– Derwin L. Gray
Lead Pastor of Transformation Church
Author of Limitless: Breaking Free From The Labels That Hold You Back
There are very few people as qualified at Brandon Cox to write on the topic of communicating the Gospel in our rapidly changing world. Working together at Saddleback I was impressed not only with Brandon’s grasp of the world of social networking, but also his heart for seeing lives transformed by the Gospel through all possible means. The intersection of Brandon’s leadership at Pastors.com and his boots on the ground experience planting Grace Hills church make Brandon the perfect guide through this rapidly changing landscape.
– Geoff Surratt
Pastor of Church Planting at Southeast Christian in Parker, Colorado
Author of The Multi-site Church Revolution
The speed of change in social technology and culture can become quite overwhelming for most. In Rewired, Brandon Cox offers a practical, forward-thinking perspective on navigating this change while staying focused on the things that matter to faith.
– Charles Lee
CEO of Ideation
Author of Good Idea. Now What?
No one knows better how to integrate the gospel with technology than Brandon Cox. Rewired has invaluable insight that is a must read for every ministry leader!
– Shawn Lovejoy
Founding Pastor of Mountain Lake Church
Author of The Measure of Our Success: An Impassioned Plea to Pastors
No one gets the connection between the gospel and new technology quite like Brandon Cox. He’s a pioneer in social media and a pastor to whom literally thousands of other pastors turn to for training. I’ll be recommending Rewired to every Christian leader I know.
– Drew Dyck
Managing Editor of Leadership Journal
Author of Generation Ex-Christian