Is Social Media Really THAT Important?

Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don’t start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so...

16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here...

Social Media is Two Words

Social… media. Media either exists or it doesn’t. Making media social is the trick, isn’t it? We’re on the verge of burning people out on the phrase, but I can’t seem to come up with any great alternatives. Nonetheless, rather than focus on social media as a career,...

Getting Started with Social Media

Let me say this loud and clear – I am not an expert on social media. Neither are most of the people who are charging high consulting fees and proclaiming themselves to be so – just read Rob Bowen’s excellent article on the subject and you’ll...

Social Networking Warning Label: Watch These 5 Isms

Social networking is fun, useful, and can even be profitable if you’re into that. Brands and businesses are catching on to the direction media and promotion is moving, so we’re really just scratching the surface of what is to come in forging online...

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