Is Social Media Really THAT Important?

Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don’t start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so...
5 Reasons Why the Church Must Engage the World with Social Media

5 Reasons Why the Church Must Engage the World with Social Media

As we develop a driving philosophy of why to take up the mantle of social media engagement, it’s important to understand that the purposes for engaging the culture this way are the same purposes that led the church to engage with the world before the Internet ever...
Who Invented Social Media? God Did.

Who Invented Social Media? God Did.

God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I’m primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis. Social media...
Going Social to Plant Churches

Going Social to Plant Churches

There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It’s easy… if you have lots of money. But c’mon, church planters are hackers by...

Get More Social by Listening to Your Community

Yesterday, we kicked off the first day of Saddleback’s annual conference for church leaders, Radicalis. (In fact, you can still see it for free at Radicalis.com for free with the code “RADRICK11”.) One of my responsibilities is monitoring the social...

16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here...

Social Media is Two Words

Social… media. Media either exists or it doesn’t. Making media social is the trick, isn’t it? We’re on the verge of burning people out on the phrase, but I can’t seem to come up with any great alternatives. Nonetheless, rather than focus on social media as a career,...

Getting Started with Social Media

Let me say this loud and clear – I am not an expert on social media. Neither are most of the people who are charging high consulting fees and proclaiming themselves to be so – just read Rob Bowen’s excellent article on the subject and you’ll...

Social Networking Warning Label: Watch These 5 Isms

Social networking is fun, useful, and can even be profitable if you’re into that. Brands and businesses are catching on to the direction media and promotion is moving, so we’re really just scratching the surface of what is to come in forging online...

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