I’ve had a lot of conversations lately with leaders who have a lot of potential influence. I share similar thoughts with each of them about… Read More »The Big Picture of Your Online Branding
Okay, content marketing might be a new term for you. Here’s a definition from Joe Pulizzi, Founder of the Content Marketing Institute… “Content marketing is a strategic marketing… Read More »12 Content Marketing Ideas for Church Leaders
I’ve prepared some notes for a presentation to some amazing nonprofit leaders in Siloam Springs, Arkansas and wanted to pass along the slides and notes… Read More »How Social Media Can Help Nonprofits Make a Big Impact
I’ve written a lengthy guide about church communication and church events over at my blog about social media and the church, RewiredSocial.com… Church communications is… Read More »The Complete Guide to Communicating About Church Events
When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social… Read More »How to Grow Your Sunday Attendance Using Social Media
When I wrote Rewired, I argued that there is really nothing new about “social media” except the term itself. Media (truth, information) has been around since the world began, and God made us to be social from the start. It was always his idea that truth and information, especially the good news about God, be spread relationally, from person to person. What is new is the set of tools we have at our disposal to create and join conversations online.
So I love social media. I believe it’s a force for good. People use it to raise money for good causes, to teach good things, to form good relationships, and to have good conversations. But I also hate it, because people also use it to spread hate, to turn conversations into fights, and to pursue unhealthy and destructive habits. But here’s the thing – it isn’t the fault of social media, it’s the fault of sinful human beings.
Should churches utilize social media for the mission of carrying the gospel to the ends of the earth? Yes! But after a decade or so… Read More »Before Your Church Starts Using Social Media…
Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon.… Read More »33 Questions for Auditing Your Church's Social Media Effectiveness
I’ve decided to connect with a lot of people in a lot of different ways. I also read a lot of stuff, mostly online but… Read More »The 3 Big Questions of this Social, Digital Age
God invented social media, so church, you ought to use it! Nonprofits who hope to change the world? You too! I’ve written plenty about the… Read More »30 Quick Social Media Tips for Churches and Nonprofits