I see it all the time. I’ve done it myself. And it’s incredibly ineffective. It looks like this… Hi, this is Pastor So-and-so. I’m the… Read More »Church Facebook Ads Work Well When They Answer THIS Question
If you’ve read Rewired, you might remember that the first section of the book aims to prove that social networking isn’t new. In fact, it’s as… Read More »5 Tips for Good Old-Fashioned Social Networking, Online
When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social… Read More »How to Grow Your Sunday Attendance Using Social Media
Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon.… Read More »33 Questions for Auditing Your Church's Social Media Effectiveness
God invented social media, so church, you ought to use it! Nonprofits who hope to change the world? You too! I’ve written plenty about the… Read More »30 Quick Social Media Tips for Churches and Nonprofits
The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to… Read More »Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well
Ranting and raving on Facebook about how the immoral, evil, liberal, leftist, socialists have taken over and will be the demise of our country doesn’t… Read More »Ranting on Facebook versus Doing the Hard Stuff
Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes.
Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetizing my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist. If nobody posted on Twitter, they’d be broke.