Blogging for the Leadership Influence Of It
Starting a blog could possibly make you famous. Or it might not. It doesn’t really matter. Fame isn’t the point. And, after all, how many… Read More »Blogging for the Leadership Influence Of It
branding
Confirmation That Putting Yourself Out There Was the Right Decision
I understand completely the sense of trepidation you have, as a leader, about putting yourself out there. And granted, you should certainly be wise in… Read More »Confirmation That Putting Yourself Out There Was the Right Decision
The Big Picture of Your Online Branding
I’ve had a lot of conversations lately with leaders who have a lot of potential influence. I share similar thoughts with each of them about… Read More »The Big Picture of Your Online Branding
A Basic Introduction to Building a Personal Brand Online
I’ve written a new post over at my blog about social media and the church, RewiredSocial.com: A brand is way more than a logo. A… Read More »A Basic Introduction to Building a Personal Brand Online
33 Questions for Auditing Your Church's Social Media Effectiveness
Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon.… Read More »33 Questions for Auditing Your Church's Social Media Effectiveness
Secret: A Brand Is Not a Logo and a Logo Is Not A Brand
I see sites popping up all the time that offer logos for $99 or so, and they all promise to deliver a “brand.” They don’t know your company, they don’t understand your vision, but they are great with vector art. Their popularity reflects a terrible misunderstanding about branding and it is that a logo is not a brand and a brand is not a logo. Read More »Secret: A Brand Is Not a Logo and a Logo Is Not A Brand