I like logos, and I certainly like church. I design church logos, in fact. So as I’ve sought inspiration by looking at other church logos, I’ve run across a lot of church “logos” about which I’d have to say, Jesus would not do this! So I thought I’d give some “subtle” advice in the way of some tips and tricks, beginning with what NOT to do… I mean never!!
Photos aren’t logos.
Don’t put a photo behind your church name. It’s a photo and a photo isn’t a logo. It doesn’t belong in a logo. It doesn’t stretch like a logo, feel like a logo, or smell like a logo. No photos!
If you have to use a photo, which you should never do, don’t use a photo of your church sign. Sure it’s pretty, but it’s a sign. No one cares. Instead, find a nice, pretty, flower-covered photo of your church cemetary. That will show everyone your church is alive!
Comic Sans is for comics.
Choose your typefaces wisely, and let’s just go ahead and rule out comic sans and anything like it, even if you advertise in the comics section.
Use doves, flames, flags, crosses, and globes sparingly, if at all.
I have a few logos to boast of that incorporate crosses or globes, but these five images are terribly abused and over-used. Nobody outside of Christianity has a clue what the dove means. Flags alienate people who don’t carry the ones you display. Flames can mean passion, but they can also mean other things. Crosses are ancient electric chairs, instruments of cruel execution. Don’t gold-plate them. And globes are okay, they’re just everywhere.
Don’t animate anything.
Crosses don’t spin. Flames don’t look like flames when crackling on a computer screen. And please, please, don’t let any images bleed on your web page. Besides, seems like I read somewhere that crosses and flames are overdone.
Clipart has its place – right next to the comic sans font. It was an 80’s thing, like shell necklaces.
Look at great inspiration.
Look here… please!