Keyword research is the process of finding out what keywords and phrases people are searching for and determining how much competition there is in trying to rank for those words and phrases.
When I started blogging, no one was really doing much keyword research. Pay-per-click advertising was still somewhat young, so SEO firms and advertising specialists used Google’s built-in tools and a few SEO-oriented websites offered some free tools. Otherwise, it was mostly guesswork.
But my favorite, thus far, has been KWFinder!
Just for fun, I thought I’d research a keyword that surely no one would ever be searching for – possum recipes. And to my surprise, 720 people – apparently very hungry people – search for possum recipes each month.
It costs an average of $1.34 per click to advertise to people searching for possum recipes.
And, the competition for the keyword is fairly low and KWFinder estimates that it would be fairly easy to rank for the term. (If you arrived here after searching for possum recipes, you’ve helped to prove my point.)
Here’s a screenshot of my results:
I like that KWFinder tells me the same data on other, related and similar keywords and even shows a graph of the movement of each term over the last twelve months. For some reason, “possum meat” had a peak season two months back.
I can also adjust my search to show me Google’s auto-suggest phrases or even common questions people ask the search engine instead.
In the right column, the tool shows me the top results and gives me data about each link – how many inbound links they have, how much domain authority the site carries, etc.
If you’re new to blogging and online marketing, you may wonder why all of this data matters. It can actually be fairly powerful.
Let’s say you wanted to start a niche blog all about cooking possum. You now know that, apparently, there is a market for it. You also know some of the top phrases people are searching for within the niche. You can spy on the competition and see who is ranking the highest for each keyword and try to find ways to create content better than theirs. And, you know how much it would take to compete for clicks against the competition.
Once you’ve created your cooking possum blog, you can start writing posts about the best canned possum on the market, the best way to cure possum meat, and the best kinds of possum traps to use to catch them.
Or, if you want to go gangbusters with your possum-hunting consulting business, you can capture leads and score new clients.
One of the best features of KWFinder is the price.
Comparable tools can be $50, $100, or more on a monthly basis for similar capabilities, but KWFinder’s tool is affordably priced for bloggers (prices shown in this image are as of January 23, 2017). You can test it out with the free plan, but I’d recommend the Basic plan if you’re just beginning to grow your blogging empire and you can upgrade when needed.
So go sign up and start blogging smarter!
Affiliate Disclosure: Many of the links contained in this article are affiliate links. While this doesn’t affect the price you would pay for a product, if you were to click through and make a purchase, I would receive a small commission on the sale.