In my last article, I said that being a small business is not a weakness, it's a weapon. Actually Seth Godin said it first, but you hopefully get the point. Well, my point was proven yesterday. I dropped my laptop a couple of weeks ago and my entire life flashed before my eyes along with the instant thought... …
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When Big Business is Bad News
July 19, 2008 Leave a Comment
Can Small Be Good?
July 15, 2008 Leave a Comment
I appreciate reading the blog of Seth Godin (along with half the world, apparently). Today, he blogged about the fact that "small is a weapon, not an excuse" and spoke of the power of the web to level the playing field between small and large businesses. I couldn't agree more. …
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Made With Real Chocolate Chips?
June 21, 2008 Leave a Comment
I opened a package of store brand cookies the other day and that's what was written on the package - "Made With Real Chocolate Chips!" I reflected on the crazy thinking behind this marketing plan for a long time. I finally decided this store brand would never be anything more than a store brand because of this …
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Tips for Cutting Edge eCommerce
June 20, 2008 Leave a Comment
eCommerce is the technology that allows for the exchange of currency for goods and services online. If you don't know about ecommerce already, welcome to the 1990's! Since ecommerce makes money, it often costs money to set up... a lot of money! I wanted to weigh in with some advice for businesses that require, …
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Making The Most of Being Under Construction
April 27, 2008 4 Comments
Wanna know the problem with an "under construction" page? Well, there are several. First, your content (or lack thereof) gets indexed and the cashed version of your page may not be updated for a while. Second, nobody knows how long you've been under construction, nor how long you'll be that way. Third, it …
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Why You Need To Get Sticky
April 25, 2008 Leave a Comment
I'm normally not a fan of sticky. Seeing the juice of an apple run down gives me the heebie-jeebies, and one of the most frustrating things to do is get a little bit of sugary soda on the outside of the cup. Remember that scene in Christmas Vacation when Clark Grizwald can't get the sap off his hands? That …
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Bread and Butter Front and Center
April 23, 2008 Leave a Comment
Here's a simple tip from the marketing aspect of web site design - keep your bread and butter front and center. Many sites are crowded with extras and bonuses, but the main business of the site is overshadowed. You must determine what a "sale" is in your market, then arrange your design elements around it. …
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A Little Church Web Site Discipline
March 18, 2008 4 Comments
I began doing freelance web site design primarily because of a tremendous lacking of high quality web sites among today's churches. For most churches, maintaining a web site seems a trifle luxury, but I see it as a necessity. Even still, I'll admit that many churches with web sites really shouldn't have... …
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To Flash Or Not To Flash
January 26, 2008 1 Comment
Flash designers amaze me. I thoroughly enjoy making graphic mockups, slicing them up and coding them for the web, then integrating them into a content management system. But those who can take a blank canvas and turn a movie into a website baffle my mind. However... Flash-based sites can also be the most …
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e-Junkie Helps You Sell Online!
January 19, 2008 Leave a Comment
One of the easiest ways to sell downloadable products (or any products, for that matter) is to use e-junkie. What's so great about it? You don't have to operate your own shopping cart script, so it's great for blogs. They offer javascript-powered buttons that keep shoppers on your site. In fact, they can even …
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