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Think “Warm” As You Plan Your Church’s Christmas Calendar

I’ve never really considered this before, but Gary Molander makes a pretty deep point about where our audience is when we go into the holiday season. As we design communication pieces, craft messages, and plan services, it’s a good idea to think about the perspective from which our audience is listening – not for the purpose of making the message any more palatable, but to improve our ability to communicate it clearly. Listen in…

Hat Tip to ChurchLeaders.com for this find.

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