First, the entertaining video, then my thoughts…
I consider myself a self-appointed Chick-fil-A brand evangelist, and there are several things I think other businesses, and even churches, can learn from what I’ve observed. Here are some reasons why I love Chick-fil-A for more than just their awesome chicken sandwiches…
Chick-fil-A Is Committed to Their Own Standards
They are closed on Sunday so that their employees can worship and spend the day with family. They’ve been told by shopping centers that this isn’t permitted and won’t work. Dan Cathy, their CEO (and son of S. Truett Cathy, the founder), simply replies, “We’ll outsell all the other restaurants in six days.” And they do, consistently. So they stick to their standard.
Chick-fil-A Goes the Extra Mile in Serving Customers
I heard Dan Cathy speak at a conference and he shared that their philosophy of business flows directly out of Jesus’ Sermon on the Mount, with the challenge to “go with him the second mile also.” Jesus was teaching the principle of going beyond the requirements and expectations of people. Free Wifi, fresh flowers on the table, and employees taking orders with a clipboard and radio when the drive-thru gets busy are all examples of how they prove this principle. I once had to pull forward for about 2 minutes while they cooked my fries and they brought me a free meal card.
Chick-fil-A Cares About Communities
At the two Chick-fil-A’s that are local to us, senior citizens are welcome to come in on Wednesdays and play bingo. Local schools and youth groups hold fundraisers on nights when the restaurant donates a portion of its proceeds to charitable organizations. The store closest to my home is managed by a gentleman who spends Sundays (when he’s off work, of course) visiting nursing homes and hosting worship services there.
Chick-fil-A Exemplifies Great Leadership
The company is committed to developing talented leaders from within its ranks and this great leadership is modeled by the Cathy’s themselves. Dan Cathy travels around to camp out at store openings with the faithful who show up to get a year’s worth of free meals. He even gives them a midnight tour of the new store and shares the gospel using his pocket New Testament.
Chick-fil-A Understands Marketing
Beyond their commitment to excellence in presentation is the cows! I mean, how ingenious to allow the alternative food to promote your product. When I see a holstein cow, I think of Chick-fil-A, not burgers! Then there are those groupies who will travel around to openings just to camp out and get one of those 100 free meal tickets.
Chick-fil-A Serves Awesome Food
It’s wonderfully breaded chicken cooked in peanut oil with a pickle or two along with waffle fries and great homespun milkshakes. As one of their slogans expressed, “We didn’t invent the chicken, just the chicken sandwich!”
I recommend it, in case you couldn’t tell!