I’ve written a lengthy guide about church communication and church events over at my blog about social media and the church, RewiredSocial.com…
Church communications is both art and science. You can use spreadsheets, but you also need finesse.
You can print bulletins, but few people will read them. You can use social media but few people will see the updates. You can send email but a majority won’t see it in their inboxes. You can even print and snail mail a newsletter, but why in the world would you?
Church communications leaders and church staff members hear it all the time… I didn’t know that was happening.
I’ve been a pastor for twenty years and I’ve been designing church websites for fifteen years. I’ve worked in church communications for over a decade and in the last five years, I’ve watched our church plant grow from two families to five hundred or so regular attenders.
We still struggle with all of the same questions every church leader has about keeping people informed.
- What gets announced from the stage?
- What gets put in the bulletin?
- What gets posted on social media?
- What gets passed along via email?
- Who is in charge of all of that?
The reason this matters so much is that people are constantly being bombarded with noise. From work, from school, from entertainment, people are listening to tons of signals. As a church communicator, you have a desire to send just a few more signals their direction about the most important things in life.
It’s vital that you sort your signals to make the biggest ones stand out.
We’ve mastered a few things, we’re making progress on a few things, and we’re still figuring a lot of things out as we go. It’s especially tough that the way people consume information and engage in community is always changing, and it’s always changing at a faster rate.
That’s just the introduction.