We’re Looking for Pastors Who Love Pastors

Soon and very soon, Pastors.com will re-launch with a fresh design and a much more usable layout. The whole site will be both content-centric and community-driven. We want it to be an incredible tool for Pastors.

My role at Pastors.com is multi-faceted. I’m planning a content strategy and an editorial calendar, but I’m also recruiting a “volunteer army” of Pastors, leaders, and writers who have a heart for Pastors. More details about how you can contribute and be a part of the team are going to be revealed soon, but I’m issuing an early challenge.

The chart below is not formal and it isn’t finalized. It’s going to go through more tweaking, but it gives you an idea of the kind of content we’re going to be looking for.

If you’re interested in contributing in some way, I’m taking names and building a list of folks to contact later as we have needs. So if you have a heart for reaching out to Pastors, drop me a line and share your heart with me. Tell me things like…

I currently blog/write at ______.
I love Pastors because ______.
I am passionate about writing on the topic of ______.

Fire away.

Content Is Social Media Currency

We’re all tired of hearing how “content is king,” but it’s still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is it usability? the development platform? or the sharable nature of the content?

I’m going to suggest a different line of thought. Content may be king of your world, but I think of it more as currency. It’s like money. Content is what gets spent in the world of data and information. Let me explain what I mean…

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Why Not Start Blogging Today?

Blogging is an artform. It’s a powerful tool of influence for communicating ideas, and I think as social media changes and fluctuates, blogging will remain a consistently growing force as the source of most of the content people are sharing across the web. So why not jump in?

There are a few people out there who are definitely doing things right. I had recently mentioned Nicholas Cardot’s new book on blogging (to which I contributed a chapter) called Blogging to the Third Power (aff link). But today I discovered another really great resource, Start Blogging Today (aff link).

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How To Recycle Old Posts, and Why You Should

Ever have one of those killer ideas that turned into a great blog post, which led to a surge in traffic, which boosted your authority, which led to increased readership? Then, a week later, your great article has faded into the abyss of seldom-accessed archives? The internet is heavy-laden with countless millions of really great, but never to be read again articles such as your favorite one. Here’s a thought that’s good for the online environment – recycle!

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