The Three Rules of Content Marketing (via @junta42)

1. You Are a Publisher

Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.

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Content Is Social Media Currency

We’re all tired of hearing how “content is king,” but it’s still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is it usability? the development platform? or the sharable nature of the content?

I’m going to suggest a different line of thought. Content may be king of your world, but I think of it more as currency. It’s like money. Content is what gets spent in the world of data and information. Let me explain what I mean…

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Why Not Start Blogging Today?

Blogging is an artform. It’s a powerful tool of influence for communicating ideas, and I think as social media changes and fluctuates, blogging will remain a consistently growing force as the source of most of the content people are sharing across the web. So why not jump in?

There are a few people out there who are definitely doing things right. I had recently mentioned Nicholas Cardot’s new book on blogging (to which I contributed a chapter) called Blogging to the Third Power (aff link). But today I discovered another really great resource, Start Blogging Today (aff link).