Or eBook, or Ebook, or however you’d like to spell it. eBooks are on the rise. The invention of the internet (thanks Al) has leveled the playing field and has changed everything. I comment about this all the time, so I’ll just show off this pretty graphic (hat tip to The Next Web).
1. You Are a Publisher
Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage. A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.
Publishing is hard work, but also mandatory for today’s companies. Believing that you are a publisher is the first rule.
2. Dream it, Do it!
Innovation is a new way of doing something, or new stuff made useful. As publishers, we innovate to solve our customers’ pain points. Every day, every minute. The innovation happens not because of the content, but the affect it has on the reader. That’s true innovation.
3. It’s Not About You
Successful publishing is all about the reader…your customers. If you are not solving their pain points with relevant and compelling content, you are adding to the noise, the clutter.
These three rules are absolutely true, but you need to read the full article.
Soon and very soon, Pastors.com will re-launch with a fresh design and a much more usable layout. The whole site will be both content-centric and community-driven. We want it to be an incredible tool for Pastors.
My role at Pastors.com is multi-faceted. I’m planning a content strategy and an editorial calendar, but I’m also recruiting a “volunteer army” of Pastors, leaders, and writers who have a heart for Pastors. More details about how you can contribute and be a part of the team are going to be revealed soon, but I’m issuing an early challenge.
The chart below is not formal and it isn’t finalized. It’s going to go through more tweaking, but it gives you an idea of the kind of content we’re going to be looking for.
If you’re interested in contributing in some way, I’m taking names and building a list of folks to contact later as we have needs. So if you have a heart for reaching out to Pastors, drop me a line and share your heart with me. Tell me things like…
I currently blog/write at ______.
I love Pastors because ______.
I am passionate about writing on the topic of ______.