The Three Rules of Content Marketing (via @junta42)

1. You Are a Publisher Simply defined, a publisher ivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell products and services. More and …

Pastorsdotcom-Content-Strategy

We’re Looking for Pastors Who Love Pastors

Soon and very soon, Pastors.com will re-launch with a fresh design and a much usable layout. The whole site will be both content-centric and community-driven. We want it to be an incredible tool for Pastors. My role at Pastors.com is multi-faceted. I’m planning a content strategy and an editorial calendar, but I’m also recruiting a “volunteer army” of Pastors, …

Content Is Social Media Currency

We’re all tired of hearing how “content is king,” but it’s still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is it usability? the development platform? or the sharable nature of the content? I’m going to suggest …