The world is full of great leaders with great ideas who will remain somewhat unknown because they just don’t know how to package their ideas for market. Since this is the age of blogging in which everyone is in the publishing business, it’s imperative for anyone who wants to be a thought leader and influencer to know how to craft a basic blog post that grabs and moves readers.
There are three luxuries I never feel I have enough time for – reading, writing, and creating. Why? Because they tend to follow the “have to’s” such as financial management, relationship management, task lists, and deadlines.
Blogging is such a weird word. We never used it until people started keeping “logs” on the “web” of their life called “weblog” and for some reason, we dropped the “we” and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher.
Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let’s see, there’s email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing… and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most.