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I’m Taking the Plunge – I’m Writing a Book

Writing

I'm planting a new church, we're expecting our third child, and I'm still working on building a global community of Pastors. May as well write a book, too. I was recently approached by an Editor with Passio, the newest imprint of Charisma House Publishing. My good friend, …

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6 Tips for Writing Blog Posts That Get Read

Forward

The world is full of great leaders with great ideas who will remain somewhat unknown because they just don't know how to package their ideas for market. Since this is the age of blogging in which everyone is in the publishing business, it's imperative for anyone who wants to be a …

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3 Luxuries That Should Be Essentials

Reading and Listening

There are three luxuries I never feel I have enough time for - reading, writing, and creating. Why? Because they tend to follow the "have to's" such as financial management, relationship management, task lists, and deadlines. Have you ever said something like, "I don't have …

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The Basics of Blogging and Online Publishing

Blogging

Blogging is such a weird word. We never used it until people started keeping "logs" on the "web" of their life called "weblog" and for some reason, we dropped the "we" and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is …

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Content Marketing Is the Marketing That Matters

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let's see, there's email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new …

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This Might Be a Good Time to Publish Your EBook

eBooks Are On the Rise

Or eBook, or Ebook, or however you'd like to spell it. eBooks are on the rise. The invention of the internet (thanks Al) has leveled the playing field and has changed everything. I comment about this all the time, so I'll just show off this pretty graphic (hat tip to The Next …

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10 Places to Write and Earn Money with Revenue Sharing

Running your own blog is great, but there are other off-blog places you can apply your copywriting mojo for an extra income. Will these sites pay as much as the average freelance copywriting gig? Not for most people, but if you have extra time, one or more might be good for extra …

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The Three Rules of Content Marketing (via @junta42)

1. You Are a PublisherSimply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. …

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We’re Looking for Pastors Who Love Pastors

Pastorsdotcom-Content-Strategy

Soon and very soon, Pastors.com will re-launch with a fresh design and a much more usable layout. The whole site will be both content-centric and community-driven. We want it to be an incredible tool for Pastors. My role at Pastors.com is multi-faceted. I'm planning a content …

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Content Is Social Media Currency

We're all tired of hearing how "content is king," but it's still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is …

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