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I’m Taking the Plunge – I’m Writing a Book

I'm planting a new church, we're expecting our third child, and I'm still working on building a global community of Pastors. May as well write a book, too. I was recently approached by an Editor with Passio, the newest imprint of Charisma House Publishing. My good friend, Artie Davis, has just completed writing on his first book, Craveable, with Passio as well as a few other authors I know. I identify strongly with Passio's stated goal: Aiming to reach contemporary-minded …

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6 Tips for Writing Blog Posts That Get Read

The world is full of great leaders with great ideas who will remain somewhat unknown because they just don't know how to package their ideas for market. Since this is the age of blogging in which everyone is in the publishing business, it's imperative for anyone who wants to be a thought leader and influencer to know how to craft a basic blog post that grabs and moves readers. As an editor, I filter through a ton of material each week in search of content I believe Pastors …

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3 Luxuries That Should Be Essentials

There are three luxuries I never feel I have enough time for - reading, writing, and creating. Why? Because they tend to follow the "have to's" such as financial management, relationship management, task lists, and deadlines. Have you ever said something like, "I don't have time to read another book, write another blog post, or craft a new sermon... I have too much to get done."? Somehow, we need to flip that on its head. How? I don't have all the answers, but I think I …

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The Basics of Blogging and Online Publishing

Blogging is such a weird word. We never used it until people started keeping "logs" on the "web" of their life called "weblog" and for some reason, we dropped the "we" and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher. Every business, every church, and every institution is now a publisher, and those who publish with the most gusto win. It's the age where people with few connections and little …

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Content Marketing Is the Marketing That Matters

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let's see, there's email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing... and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most. We need reliable hosting, a …

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This Might Be a Good Time to Publish Your EBook

Or eBook, or Ebook, or however you'd like to spell it. eBooks are on the rise. The invention of the internet (thanks Al) has leveled the playing field and has changed everything. I comment about this all the time, so I'll just show off this pretty graphic (hat tip to The Next Web). …

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10 Places to Write and Earn Money with Revenue Sharing

Running your own blog is great, but there are other off-blog places you can apply your copywriting mojo for an extra income. Will these sites pay as much as the average freelance copywriting gig? Not for most people, but if you have extra time, one or more might be good for extra income, especially if you can write a good blog post in 20 minutes. Be sure to check the terms to see if you can submit non-exclusive content before throwing your old blog posts into the …

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The Three Rules of Content Marketing (via @junta42)

1. You Are a PublisherSimply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both. Publishing is hard work, but also mandatory for today's companies. …

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25% Off Two Awesome Blogging Books

If you're a blogger, you're probably familiar with Darren Rowse (aka, Problogger). It was his course, 31 Days to Build a Better Blog that really propelled my own efforts at blogging by taking me through an exercise every day for a month to expand my readership and grow my community. Throughout November, Darren is offering 25% off his two ebooks, both of which are must-have's for anybody who is even halfway serious about the art of blogging. To get the discount, enter …

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I’ve Written Some Posts for Bloggers

I just wanted to pass along to my blogging friends that I've published a few new posts over at Fuel Your Blogging - some thought-provoking stuff... How to Be a Blogger AND a Coward You Are Not Entitled Sorting Your Social Media Signals Grow Your Blog’s Influence by Solving a Problem …

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