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Understanding Typographical Hierarchy

Paul Rand on Typographical Hierarchy

I loved this article at the Typekit blog on typographical hierarchy. The article demonstrates why what comes first on the page isn't always what comes first to the reader. It's the kind of article that makes for a better web. Read the Article Hat Tip: Brian Hoff …

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Darren Rowse on 7 Emotions that Trigger Reader Action

As bloggers, many of us are interested in getting our readers active in different ways (commenting, linking to our posts, sharing them on Twitter, buying our products, and so on), so writing in a way that connects with readers’ emotions is something we might want to think about. Of course this is open to …

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