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5 Trends Church Communications Leaders Should Watch in 2013


Image via Mashable

Things are changing rapidly in the world of communications tools. I’m even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn’s blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first four below) jumped out at me concerning the world of church communications.

1. Crowdfunding

With the flow of capital to entrepreneurs becoming smaller and smaller each year, we’re likely to see an even greater rise in crowdfunding platforms. In fact, these collectively generous communities are estimated to transact as much as $500 billion in 2013.

2. Going Global

Today’s technological world allows us access to customers from all over the globe. Bringing successful U.S. business models into developing or trailing countries presents an opportunity for startups in every industry. Startups like Pheed, 2U, and Threadless have already made the jump into the global waters with successful outcomes.

3. Better Social Platforms

The need for higher quality content online will certainly drive a social trend in 2013 with the creation of more advanced content-driven social networks. Pheed is an example of a social platform that I feel will reach even larger audiences in 2013.

4. Great Emphasis On Company Culture

Creating a positive company culture will be of stronger emphasis for startups in 2013. Many startups are taking new steps toward building cultures that define their products. One step I firmly believe in: dismantling hierarchies, which can eliminate micromanaging and other attitudes that squash innovation.

5. Responsive Web Design

And a fifth, not mentioned by Pozin, but definitely more vital than ever in the upcoming year will be responsive web design, which refers to a website’s ability to detect a user’s browser size or device and re-arrange and adjust its content to fit. My site, along with, were converted to responsive designs earlier this year and will follow suit in the next month or so.

These are five of many. What else is happening that church communications leaders need to be thinking about?

We Need That Old Time Religion!

I’m writing this article to a generation that might never have heard the old song, Old Time Religion (so I included a clip from an old movie for you). I grew up in an old-fashioned church. We had an old building, built in 1833, and an old cemetery with civil war era headstones. We sang old songs on old instruments and most of the old people that were my heroes when I was younger have gone on home to heaven.

You may be preparing yourself for one of those “we need things to be like they were in the old days” articles, but that’s not what is on my mind. In fact, I think we need churches to ignore the opinions and criticisms of their surrounding Christian subculture and do whatever it takes to communicate the gospel in the context of the present generation. This will, in most cases, require louder music, fewer pipe organs, and a big surge forward in the area of living with integrity and character.

In that song, however, is a lyric that keeps ringing through my mind today… “makes me love everybody.” My wife read a quote to me this morning from Greg Surratt (the book is coming soon) that caused us both to pause and think. He said that “spiritual growth shouldn’t be measured by how much we know, but by who we love.” And if we’re really growing, we’ll love more people.

Before you assume we need to return to an early-American, westernized version of Christianity we often think of as the “old time religion,” let me remind you that it was in the name of that old time religion that we “churched” (and old word for kicking people out) people for dancing, segregated God’s family by race, and chased the “savages” away from their homes to steal their land. In other words, while the song had some great lyrics, I’m not so sure we really understood what we were singing. I’m not sure we understand it today.

Think of that phrase for a second… “makes me love everybody.” If that phrase were to describe a maturity church, what would the dynamics of such a church be? Could we really grow in such a way that we came to love everybody? Could we love the terrorist as much as the victim of the terrorist’s plot? Could we love the homosexual as much as the traditional family? We could if we were really growing in our love for Jesus.

Jesus once met a woman at a well and loved her in a way that five of her husbands hadn’t. He rescued a young lady from a stoning and loved her into a changed live when some rock-carrying legalists were ready to mete out justice by angrily pelting her to death. Jesus promised a crucified thief a spot with Him in paradise while his partners in crime mocked him.

I often wonder what the church would look like if it really accepted the challenge to love everybody. I don’t have all the answers, but I think we would…

  • Give until it hurts so that the gospel could be proclaimed to all the nations.
  • Find a way to stand for moral absolutes without declaring a verbal war on those with whom we disagree.
  • Open our doors to people of every race and socio-economic status and practice for the day when people from “every tribe, tongue, and people group” gather to offer praise to God.
  • Pick up the pieces of broken marriages and help restore families.
  • Create a safe place for addicts to come for honest confession, support, and forgiveness.
  • Weep when tragedy strikes the human family, even on the other side of the globe.
  • Remember that everyone has a past, and that our present unhealthy choices are often the result of deep, leftover pain.
  • Sit with the sick and dying.
  • Give up the closest parking places, help carry groceries, and give a cup of cold water in Jesus’ name.

The “old time religion” we need to emulate isn’t the Ozzie and Harriet era “golden age” of the 1950’s when western culture was experiencing a new level of prosperity. It isn’t the 1920’s, the frontier era, or the time of the Great Reformation. The old time religion worth emulating is found much further back, in the era of the New Testament when Jesus was recruiting, discipling, and commissioning His church to go, teach, and baptize.

How would your church look different if it really embraced that old time religion?