I recently had the privilege of being interviewed by Brady Shearer on the Pro Church Tools podcast. We talked about creativity and branding, but spent even more time on the idea that the church in the next generation may be larger than ever, but also more spread out in smaller clusters than ever. So it’s absolutely key to think larger and smaller at the same time.
Things are changing rapidly in the world of communications tools. I’m even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn’s blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first four below) jumped out at me concerning the world of church communications.
I first met Phil Cooke at a conference at Prestonwood Baptist Church a few years ago where he signed a copy of another of his books for me – Branding Faith. Listening to Phil speak to our breakout session about media and branding fed my hunger to know how to communicate more effectively. Phil has a knack for such tough subjects.
THIS is cool! Jay and Jordan Kranda put this together (possibly with other conspirators) as a way to promote the Saddleback online campus. Jay has a big heart for this ministry and it shows. I want to make some observations after you watch…