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Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social media to share the gospel. I think you should buy it, read it, and pass it along. And yes, people, businesses, churches, and other organizations that ignore it are …

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Going Social to Plant Churches

There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It's easy... if you have lots of money. But c'mon, church planters are hackers by nature right? It's possible to get the word out in a better way, especially today. When we began planting Grace Hills, we didn't want to drop a ton of money on massive but impersonal means of announcing our arrival - and we …

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7 Tips For Better Social Media Connections

In the world of social media, there's a common scenario that goes a little something like this: FOLLOWEE TO NEW FOLLOWER: Hi! Thanks for following. Check out my services and my blog, and like me on Facebook! In other words, I don't know you or care who you are. I just want you to know me and buy my stuff. When you first connect with someone new over a social media platform, it's far better and wiser to establish a genuine connection. Here are seven tips for a better way …

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The Ultimate Church Membership Database Software [Updated]

doesn't exist. Or at least I didn't think it did, until I discovered Elvanto. I'm updating this post. You can read about the dilema I was in, and then below, why Elvanto is my new favorite solution... There are plenty of choices. Their ads run in major magazines and in the sidebars of popular blogs, but the solution I'm looking for can't be found, and I think I know a few reasons why this is so. We're currently trying to use one of the most popular systems. It is robust …

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The Growth of Social Media [Infographic]

Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite coffee shop and still relate to the people around you? So the question is, are the people you want to reach showing up online? Let's …

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Why You’re Annoyed by Social Media Discussions

Just a note: This is one of those self-reflective, more-to-myself-than-to-you posts. Come on. Die already - social media conferences, social media blogs, and conversations about social media conferences and blogs. Are you with me? (I actually enjoy conferences, but I'm trying to appeal to the side of you that's a bit like me sometimes - overly saturated with this stuff.) I always snicker inside when I'm in the context of a Christian conference or meeting and the …

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What the Greatest Minds In Church Communications Know

Very little... in a good way. Last night, I sat in a big room at Saddleback where I was surrounded by geniuses in the field (speakers and panelists from Cultivate 2011 as we held three brief conversations about three different themes: How do we keep things simple? How do we keep things social? How do we make things viral? And here are the big themes I walked away with. None of us know much. We know trends. We know tools. We have a handle on culture. We can …

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Facebook Versus Everything Else

This is a random thought. It's not backed up with research - it's just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It's a world. Then there is the rest of the web, which grows increasingly …

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Top 10 Christmas Social Bookmarking Icon Sets

via Get'em at speckyboy.com …

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You Need to Know Jeff Gibson (@insightable)

There are those people who support us in various ways, helping us reach our goals. But sometimes someone comes along who simply makes us think long and hard about everything. Jeff is one of those guys to me. You may not have heard much about him across the social media spectrum, primarily because he's given his genius to other causes and organizations and has spent relatively little time building his own reputation.  He understands social. He gets media. He's been a …

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