When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social activity a the end of each workday. Commuters from town would stop for gas and maybe an ice cream cone and would catch up on life with one another before driving on home.
When I wrote Rewired, I argued that there is really nothing new about “social media” except the term itself. Media (truth, information) has been around since the world began, and God made us to be social from the start. It was always his idea that truth and information, especially the good news about God, be spread relationally, from person to person. What is new is the set of tools we have at our disposal to create and join conversations online.
I’ve decided to connect with a lot of people in a lot of different ways. I also read a lot of stuff, mostly online but also in print. And I try to write and share great content along the way. The problem is, each of these is never-ending. In other words, there will always be something else to read, someone else with whom to connect, and more to write. Especially now.
Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don’t start tweeting, your influence is going down in flames? Let me elaborate.