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Value the Shrapnel

This afternoon I met with some thinkers at Saddleback Church to talk about using social media in ministry. While we were meeting, a thought hit me and I started scribbling in my Moleskine…

Social Media Flow

After I finished with my chicken scratch (a southern term for doodling, scribbling, and designing innovative flowcharts), I snapped a pic and posted it on Facebook and Twitter. This obviously evoked a number of requests for translations into English (since few people actually read chicken scratch) so as promised, I’m offering here some explanation about what I jotted down.

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Facebook Versus Everything Else

This is a random thought. It’s not backed up with research – it’s just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It’s a world.

Then there is the rest of the web, which grows increasingly fragmented with each passing day. I can read a blog post and probably comment on it. Or, I can Amplify It so that others can re-amplify it or so that we can comment on it there. Then the content becomes mine, as well as the conversation, at least while we’re discussing it. From there, I can send the amplified link on to Twitter where it can be retweeted or favorited, or I can post it to another blog with more comments and observations. Then you can share, or amplify, or digg, or comment on my blog post about a retweeted, amplified blog post that has been tumblogged as well.

Ugh. But…

Maybe this is good. Maybe it’s good that we have two kinds of systems, plus plenty of hybrids. Maybe it’s good that everyone has their favorite platforms and that we all travel in slightly different circles. And maybe it’s good that our circles overlap. Maybe that’s just the way the world around us works anyway…

Welcome to the social web, which is really just part of a social world.


Recommended Resource

Facebook Maxed

16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here for my readers.

There are a diversity of positions and approaches represented, but it’s a well-rounded list of sites that continually offer something like a well-balanced course offering in social media. And by the way, if you want to “jump into social media for marketing purposes,” the best thing you can do is stop. Jump in for the influence, the relationships, and the fun of it. Marketing is simply a matter of being remarkable and offering help at the precise time it’s needed, whether free or for profit.

There are more – many more that I’ve named, listed, and promoted elsewhere. I read many more sites than this myself, but consider these 16 a well-rounded diet for anyone looking to learn the ropes.

Who did I miss? Who (or what site) is an essential learning source for you when it comes to the social web?

Don’t Count Google Out of the Social Web Race Yet

I’ve just finished reading Mashable’s 5 reasons Google won’t dominate the next decade, which suggests that search will be replaced by social recommendations for buying power. Then I proceeded to a post by Luke Brynley-Jones at Our Social Times about how the rise of social search doesn’t necessarily kill Google. I tend to have feelings similar to those of Luke. Here’s why…

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