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Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social media to share the gospel. I think you should buy it, read it, and pass it along. And yes, people, businesses, churches, and other organizations that ignore it are …

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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends. Now however, Facebook is changing in ways that are bringing the pain to brands of all kinds, …

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7 Tips For Better Social Media Connections

In the world of social media, there's a common scenario that goes a little something like this: FOLLOWEE TO NEW FOLLOWER: Hi! Thanks for following. Check out my services and my blog, and like me on Facebook! In other words, I don't know you or care who you are. I just want you to know me and buy my stuff. When you first connect with someone new over a social media platform, it's far better and wiser to establish a genuine connection. Here are seven tips for a better way …

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The Growth of Social Media [Infographic]

Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite coffee shop and still relate to the people around you? So the question is, are the people you want to reach showing up online? Let's …

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How to Be More Engaging With Your Church’s Facebook Page

I love stumbling across great, practical resources like this piece by Paul Steinbrueck on 7 Ways to Engage with People on Your Church Facebook Page. He suggests... …

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I’m Going Split-Personality on Facebook

Even though I think Twitter is mo' funner, I recognize that Facebook has probably the greater potential to be used for personal networking. My wife thinks Twitter is boring even though she recognizes its potential as a place for professional connections and conversation to happen. Because I'm accustomed to how Twitter works, I tend to use Facebook in a similar way (though with far fewer posts). …

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MarketMe Suite: An Impressive, Multi-Column, Brand-Friendly Twitter Client

Multi-column Twitter clients are a social media enthusiast's best friend, and one of the newest kids on the block is MarketMe Suite, a rising star when it comes to Twitter clients. …

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Facebook Versus Everything Else

This is a random thought. It's not backed up with research - it's just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It's a world. Then there is the rest of the web, which grows increasingly …

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16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here for my readers. There are a diversity of positions and approaches represented, but it's a well-rounded list of sites that continually offer something like a well-balanced course offering in social media. And …

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Mining Your Social Web Relationships

I've just written a post over at Fuel Your Blogging about some tools for digging into your social networking relationships. In that post, I talk briefly about how I believe we're in the adolescence period of the internet. We're still focused on the "cool" factor of the tools we use, but some of the tools available now are helping us to discover deeper relationships with people. …

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