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Is Social Media Really THAT Important?

Your Brand Represents the Gospel

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social …

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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

Facebook Page

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of …

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7 Tips For Better Social Media Connections

Big Cup o' Joe

In the world of social media, there's a common scenario that goes a little something like this: FOLLOWEE TO NEW FOLLOWER: Hi! Thanks for following. Check out my services and my blog, and like me on Facebook! In other words, I don't know you or care who you are. I just want you to know me and buy my …

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The Growth of Social Media [Infographic]

The Growth of Social Media

Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you …

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How to Be More Engaging With Your Church’s Facebook Page

I love stumbling across great, practical resources like this piece by Paul Steinbrueck on 7 Ways to Engage with People on Your Church Facebook Page. He suggests... …

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I’m Going Split-Personality on Facebook

Even though I think Twitter is mo' funner, I recognize that Facebook has probably the greater potential to be used for personal networking. My wife thinks Twitter is boring even though she recognizes its potential as a place for professional connections and conversation to happen. Because I'm accustomed to how …

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MarketMe Suite: An Impressive, Multi-Column, Brand-Friendly Twitter Client

MarketMe Suite

Multi-column Twitter clients are a social media enthusiast's best friend, and one of the newest kids on the block is MarketMe Suite, a rising star when it comes to Twitter clients. …

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Facebook Versus Everything Else

This is a random thought. It's not backed up with research - it's just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, …

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16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here for my readers. There are a diversity …

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Mining Your Social Web Relationships

Screen shot 2010-08-09 at 7.27.56 AM

I've just written a post over at Fuel Your Blogging about some tools for digging into your social networking relationships. In that post, I talk briefly about how I believe we're in the adolescence period of the internet. We're still focused on the "cool" factor of the tools we use, but some of the tools …

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