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Is Social Media Really THAT Important?

Your Brand Represents the Gospel

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social …

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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

Facebook Page

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of …

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5 Reasons Why the Church Must Engage the World with Social Media

Third World Smartphones

As we develop a driving philosophy of why to take up the mantle of social media engagement, it’s important to understand that the purposes for engaging the culture this way are the same purposes that led the church to engage with the world before the Internet ever existed. We engage because the world needs …

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Who Invented Social Media? God Did.

The Creation of Adam

God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I'm primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis. Social media seems like a new term. Many people are just hearing …

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Going Social to Plant Churches

Wires

There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It's easy... if you have lots of money. But c'mon, church planters are hackers by nature right? It's possible to get the word out in a better way, …

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