When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social activity a the end of each workday. Commuters from town would stop for gas and maybe an ice cream cone and would catch up on life with one another before driving on home.
When I wrote Rewired, I argued that there is really nothing new about “social media” except the term itself. Media (truth, information) has been around since the world began, and God made us to be social from the start. It was always his idea that truth and information, especially the good news about God, be spread relationally, from person to person. What is new is the set of tools we have at our disposal to create and join conversations online.
I’ve decided to connect with a lot of people in a lot of different ways. I also read a lot of stuff, mostly online but also in print. And I try to write and share great content along the way. The problem is, each of these is never-ending. In other words, there will always be something else to read, someone else with whom to connect, and more to write. Especially now.
Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don’t start tweeting, your influence is going down in flames? Let me elaborate.
The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends.
As we develop a driving philosophy of why to take up the mantle of social media engagement, it’s important to understand that the purposes for engaging the culture this way are the same purposes that led the church to engage with the world before the Internet ever existed.
God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I’m primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis.
There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It’s easy… if you have lots of money. But c’mon, church planters are hackers by nature right? It’s possible to get the word out in a better way, especially today.