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Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social media to share the gospel. I think you should buy it, read it, and pass it along. And yes, people, businesses, churches, and other organizations that ignore it are …

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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends. Now however, Facebook is changing in ways that are bringing the pain to brands of all kinds, …

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5 Reasons Why the Church Must Engage the World with Social Media

As we develop a driving philosophy of why to take up the mantle of social media engagement, it’s important to understand that the purposes for engaging the culture this way are the same purposes that led the church to engage with the world before the Internet ever existed. We engage because the world needs Jesus. Paul declared he would “try to find common ground with everyone, doing everything I can to save some” (1 Cor. 9:22). I don’t think for a second Paul would ever have …

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Who Invented Social Media? God Did.

God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I'm primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis. Social media seems like a new term. Many people are just hearing it, and many others are already tired of it. It's a trend, a fad, something that people are jumping on quickly for reasons ranging from connecting to old friends to …

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Going Social to Plant Churches

There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It's easy... if you have lots of money. But c'mon, church planters are hackers by nature right? It's possible to get the word out in a better way, especially today. When we began planting Grace Hills, we didn't want to drop a ton of money on massive but impersonal means of announcing our arrival - and we …

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7 Tips For Better Social Media Connections

In the world of social media, there's a common scenario that goes a little something like this: FOLLOWEE TO NEW FOLLOWER: Hi! Thanks for following. Check out my services and my blog, and like me on Facebook! In other words, I don't know you or care who you are. I just want you to know me and buy my stuff. When you first connect with someone new over a social media platform, it's far better and wiser to establish a genuine connection. Here are seven tips for a better way …

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One Minute In the Life of the Internet

With all this data being created every minute of the day, how is the gospel being heard? What do we need to do to connect with people and share the story of Jesus in a way that gets attention and draws people to Jesus in the right way? Infographic by DOMO. …

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One Day In the Life of the Internet

The people at MBAonline.com have put together a detailed infographic representing what happens in a 24 hour life cycle on the internet. It's fascinating, but even more, it's important for church leaders to "know the times" and understand how churchgoers and non-churchgoers alike tend to think, interact, communication, and consume information. So study it well... Created by: MBA Online …

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The Basics of Blogging and Online Publishing

Blogging is such a weird word. We never used it until people started keeping "logs" on the "web" of their life called "weblog" and for some reason, we dropped the "we" and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher. Every business, every church, and every institution is now a publisher, and those who publish with the most gusto win. It's the age where people with few connections and little …

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The Growth of Social Media [Infographic]

Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite coffee shop and still relate to the people around you? So the question is, are the people you want to reach showing up online? Let's …

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