When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social activity a the end of each workday. Commuters from town would stop for gas and maybe an ice cream cone and would catch up on life with one another before driving on home.
That store, along with multitudes of others like it across the country, is closed now. But I’m convinced the social aspect of the community store lives on in the form of online social networking. People hang out in community with each other on Facebook, sharing about life and tuning into the lives of others, discussing news and culture, and sharing their faith.
It’s that final aspect of online social networking that intrigues me the most. When we started Grace Hills Church, we didn’t have a bunch of money to drop on mass mailers or newspaper ads. So we turned to Facebook. Most of the first 35 people who showed up at our very first public meeting heard about us through Facebook, either directly from one of our posts, or from seeing something about us on their newsfeed from a friend. And more than two thirds of the people who are now a part of us found out about us either from Facebook or Google.
Social media works. And it works because it connects us with God’s original intent for us. He always wanted us to share media (truth and information) socially (person-to-person). So for any church leader still on the fence, or who may be ready to jump in, here are my five big challenges for you…