I won a book, Attention! This Book Will Make You Money!. It’s a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this topic!
Truth doesn’t change, but how truth is communicated changes and fluctuates with culture. Many organizations no longer communicate with the surrounding culture not because their message is outdated, but because their communication is out of style and out of sync. But the goal of marketing, sales, evangelism, etc. is still to persuade people to listen, to tell a story that compels people to take notice. What style works best largely depends on the age and the culture. Continue reading