Attention Marketing

Attention: The Priceless Commodity of Marketing

Brandon Books, Communications

I won a bo, Attention! This Bo Will Make You Money!. It’s a bo about how to use attention-getting on marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a bo on this topic! Jim tells a pretty neat story …

Persuade Your Audience to Listen

Brandon Communications

Truth doesn’t change, but how truth is communicated changes and fluctuates with culture. Many organizations no longer communicate with the surrounding culture not because their message is outdated, but because their communication is out of style and out of sync. But the goal of marketing, sales, evangelism, etc. is still to persuade people to listen, to tell a story that …