We called ours We Love NWA because that’s how people refer to our community. Whatever you call it, we’re glad we took a weekend away from having a worship service in our theater to serve our neighbors. We’re not the first, by any means to have a weekend to “be” the church instead of “doing” church. Other churches have cancelled their regular weekend worship time to go serve in various capacities. But why?
I’ve just written about a trend that the church absolutely cannot miss. We have a tendency to show up a decade late on some of the best tools available for reaching our communities, but we can’t miss social CRM. Here’s a brief excerpt:
I just wanted to pass along to you the news that Bethel’s Haiti Mission Trip team just got home. I picked them up at the airport and listened for the fifteen minute drive home to their description of a very horrific scene where so many people are still suffering and dying. They did have the privilege of bumping into Sean Penn while they were there.
I found this clip to be extremely moving. It’s a profound illustration of how Jesus gets into our mess…
Social media. What in the world is it? Well, think about it. “Social” has to do with people who converse, gather, and relate to each other. “Media” is any platform for spreading any message. Mass media is speaking to the masses through radio, television, etc. Print media is magazines, newspapers, and other printed periodicals. Social media, then, is promoting a message through people, and the phrase is typically used in reference to online media outlets.