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The Basics of Blogging and Online Publishing

Blogging is such a weird word. We never used it until people started keeping "logs" on the "web" of their life called "weblog" and for some reason, we dropped the "we" and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher. Every business, every church, and every institution is now a publisher, and those who publish with the most gusto win. It's the age where people with few connections and little …

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Thinking Beyond Blogging: The Future Of Digital Publishing

Will blogging continue to exist? Absolutely. And that is a great thing. I love great bloggers such as Tim Ferriss, Jonathan Fields, and Chris Guillebeau (although I would argue they are all digital publishers as they combine video, text, and more…but that is a whole other topic). But, the way I see it is sort of like blogging is the father. And now there are all kinds of kids growing into their own with their own personalities, etiquette, experiences, and more with their own …

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The Three Rules of Content Marketing (via @junta42)

1. You Are a PublisherSimply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both. Publishing is hard work, but also mandatory for today's companies. …

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You Couldn’t Pay Me to Subscribe to Your Newspaper

I actually felt a tiny bit of sympathy as the newspaper subscription salesman walked back down my driveway after I’d just turned him down for a subscription. I felt bad for three reasons: He made a good offer. The paper was cheap and the coupons inside would more than pay for it on any given week. He probably faced this a lot. I wasn’t the only door he knocked on that day. The future isn’t so bright right now for newspaper subscription salespeople. Did you …

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