Blogging

The Basics of Blogging and Online Publishing

Brandon Communications

Blogging is such a weird word. We never used it until people started keeping “logs” on the “web” of their life called “weblog” and for some reason, we dropped the “we” and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher. Every business, every church, and every …

Thinking Beyond Blogging: The Future Of Digital Publishing

Brandon Communications

Will blogging continue to exist? Absolutely. And that is a great thing. I great s such as Tim Ferriss, Jonathan Fields, and Chris Guillebeau (although I would argue they are all digital publishers as they combine video, text, and …but that is a whole other topic). But, the way I see it is sort of like blogging is the …

The Three Rules of Content Marketing (via @junta42)

Brandon Communications

1. You Are a Publisher Simply defined, a publisher ivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell products and services. More and …

You Couldn’t Pay Me to Subscribe to Your Newspaper

Brandon Communications

I actually felt a tiny bit of sympathy as the newspaper subscription salesman walked back down my driveway after I’d just turned him down for a subscription. I felt bad for three reasons: He made a good offer. The paper was cheap and the coupons inside would than pay for it on any given week. He probably faced this …