Blogging is such a weird word. We never used it until people started keeping “logs” on the “web” of their life called “weblog” and for some reason, we dropped the “we” and were left with the art of blogging. And in a sense, it has changed everything. How? Because now, everyone is a publisher.
Will blogging continue to exist? Absolutely. And that is a great thing. I love great bloggers such as Tim Ferriss, Jonathan Fields, and Chris Guillebeau (although I would argue they are all digital publishers as they combine video, text, and more…but that is a whole other topic). But, the way I see it is sort of like blogging is the father. And now there are all kinds of kids growing into their own with their own personalities, etiquette, experiences, and more with their own vision of digital publishing.
1. You Are a Publisher
Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage. A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.
I actually felt a tiny bit of sympathy as the newspaper subscription salesman walked back down my driveway after I’d just turned him down for a subscription. I felt bad for three reasons: