You Need to Know Danny Brown (@dannybrown)

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There is plenty of talk about “authenticity” in social media leadership circles, but few people represent it the way Danny Brown does. I've been a student at his feet from a bit of a distance. We've never met or talked on the phone, but I read pretty much everything he writes and I hear what others say about him. He's held in high esteem in the marketing community and is responsible for the creation of the 12for12 Challenge and you can read up on all the charities he's passionate about.

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You Need to Know David Chrzan (@dchrzan)

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I was minding my own business one day in January of this year when I received a brief email from one David Chrzan (pronounced Shawn) who called himself “Chief of Staff” at Saddleback Church. Three weeks later, I was sitting in a roundtable discussion with him and some magazine Editors about social media and online publishing. We began talking about Pastors.com and the potential for utilizing the social web to minister to today's church leaders and now I work on the team David leads at Saddleback Church.

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You Need to Know Jeff Gibson (@insightable)

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There are those people who support us in various ways, helping us reach our goals. But sometimes someone comes along who simply makes us think long and hard about everything. Jeff is one of those guys to me. You may not have heard much about him across the social media spectrum, primarily because he's given his genius to other causes and organizations and has spent relatively little time building his own reputation. 

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