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Seven Ways Twitter Will Improve Your Preaching and Teaching

John Calvin published 22 volumes of commentaries on the Bible and Martin Lloyd-Jones published 9 volumes on Romans alone. What if you could remove all of the non-essential language, antiquated stories, and strip all of that knowledge down to some bite-sized, transportable truths? There is certainly room for argument against such condensation of historic works, but we have to realize that we live in a society inundated with more information in a day than Calvin consumed in a …

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Attention: The Priceless Commodity of Marketing

I won a book, Attention! This Book Will Make You Money!. It's a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this topic! Jim tells a pretty neat story about his attempt to get the attention of a well-known wealthy guy you may have heard of before - Mark Cuban. It worked, and it's one of dozens of great examples …

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I Agree With Phil Cooke – Design Is the Language of This Generation

[adsense_id="1"] Yes! Amen! Preach it, brother Phil!! Design is the language of this generation whether we're ready for it or not. There's a reason why I'm very passionate about the communication strategies adopted by the church and it is that we have the best content possible - the gospel, but often the worst framing for it! Listen to what Phil Cooke says... ...today, we live in a design culture, and form has become a critical key to connecting with the public. So …

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Our Message Ought to Be Both Timeless and Timely

MediaSalt (an excellent resource for church communications) just published an article I wrote called "Giving Your Communications Roots and Wings." It's a message about how our very timeless message needs to be timely as well. We live in a very real-time culture, which has produced a very real-time web. Can you keep up and keep your feet on the ground at the same time? Head to MediaSalt to read Giving Your Communications Roots and Wings. …

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Three Big Words to Shape Your Communications Strategy

There are plenty of big words to throw around when it comes to communications, but three have been rattling around in my head all day... Cohesive It's not that all of your messaging has to be the same, it's that your voice needs to be one voice. Each piece of your approach should interweave and support all of the other pieces. We used to talk more about brand consistency. Now add to that messaging consistency. It's tough to do this when we think from a new and open …

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