God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I’m primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis.
There are, in every industry, certain books that serve as cornerstones – manuals of the trade, if you will. If you want to fix a car, you buy a Chilton’s Guide. If you’re working in any psychology-related field, you need a DSM-IV manual. And if you’re in small group ministry, ministry leadership, or you simply want your own small group to thrive, you need to have the new industry standard manual, Small Groups with Purpose: How to Create Healthy Communities.
I first met Phil Cooke at a conference at Prestonwood Baptist Church a few years ago where he signed a copy of another of his books for me – Branding Faith. Listening to Phil speak to our breakout session about media and branding fed my hunger to know how to communicate more effectively. Phil has a knack for such tough subjects.
Yesterday was a cool day in Los Angeles for me. For my wife, it was cool, mixed with managing a very active almost-one-year-old at a small outdoor shopping mall in 90 degree weather for a few hours while I was off in Hollywood attending a press junket for the Soul Surfer movie.
This is an article that Pastors and anyone in the field of Church Communications needs to read and bookmark for later research. It’s the short version of a talk that Phil gave at the National Religious Broadcasters Convention. Phil was instrumental in sparking a huge interest in me in the realm of media and communications when I met him at a conference at Prestonwood Church in Plano a few years ago.