Cruz doesn’t see it as a mishap, and “won’t apologize” for it. But as a leader and church communications guy, I think he blew it when he used a direct mail piece designed to apply social pressure to potential voters in Iowa.
The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends.
God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I’m primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis.
This is an article that Pastors and anyone in the field of Church Communications needs to read and bookmark for later research. It’s the short version of a talk that Phil gave at the National Religious Broadcasters Convention. Phil was instrumental in sparking a huge interest in me in the realm of media and communications when I met him at a conference at Prestonwood Church in Plano a few years ago.
Today I’m talking to Saddleback Church’s staff in more general terms (last week it was all about using Twitter) about how to implement social media within their own ministry areas. I love that we’re having this conversation. Rather than expecting a particular team within the church to “handle” communication and media, we’re empowering the masses.