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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends. Now however, Facebook is changing in ways that are bringing the pain to brands of all kinds, …

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Who Invented Social Media? God Did.

God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I'm primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis. Social media seems like a new term. Many people are just hearing it, and many others are already tired of it. It's a trend, a fad, something that people are jumping on quickly for reasons ranging from connecting to old friends to …

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Phil Cooke On the Biggest Mistakes Christians Make in the Media

This is an article that Pastors and anyone in the field of Church Communications needs to read and bookmark for later research. It's the short version of a talk that Phil gave at the National Religious Broadcasters Convention. Phil was instrumental in sparking a huge interest in me in the realm of media and communications when I met him at a conference at Prestonwood Church in Plano a few years ago. Here are Phil's main points, but you need to click through and read his …

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If I Were Implementing a Social Media Strategy For a Ministry, I Would…

Today I'm talking to Saddleback Church's staff in more general terms (last week it was all about using Twitter) about how to implement social media within their own ministry areas. I love that we're having this conversation. Rather than expecting a particular team within the church to "handle" communication and media, we're empowering the masses. …

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Scams, Schemes, and Sales Pitches: How to Spot the Differences

The internet is the new land of opportunity, and salesmen, schemers, and scammers know this fact well. Around the net are found some wonderful ways to earn an income as well as plenty of ways to lose your shirt. How does one know what to jump into and what to avoid? …

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MarketMe Suite: An Impressive, Multi-Column, Brand-Friendly Twitter Client

Multi-column Twitter clients are a social media enthusiast's best friend, and one of the newest kids on the block is MarketMe Suite, a rising star when it comes to Twitter clients. …

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Content Marketing Is the Marketing That Matters

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let's see, there's email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing... and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most. We need reliable hosting, a …

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16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here for my readers. There are a diversity of positions and approaches represented, but it's a well-rounded list of sites that continually offer something like a well-balanced course offering in social media. And …

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9 Tips for More Effective Facebook Marketing

Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes. Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of …

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Attention: The Priceless Commodity of Marketing

I won a book, Attention! This Book Will Make You Money!. It's a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this topic! Jim tells a pretty neat story about his attempt to get the attention of a well-known wealthy guy you may have heard of before - Mark Cuban. It worked, and it's one of dozens of great examples …

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