Tag

Marketing

A Lesson for Church Leaders from Ted Cruz’ Direct Mail Mishap

Cruz doesn’t see it as a mishap, and “won’t apologize” for it. But as a leader and church communications guy, I think he blew it when he used a direct mail piece designed to apply social pressure to potential voters in Iowa. In case you haven’t seen it, here’s a picture of the mailer the...
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Facebook Page

Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who...
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The Creation of Adam

Who Invented Social Media? God Did.

God invented social media. I know that might sound like a crazy claim, but I have a biblical basis for believing this. So I’m primarily speaking to those who believe with me that God is the creator presented to us in the biblical book of Genesis. Social media seems like a new term. Many people...
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16 Websites Every Social Media Enthusiast Should Know About

I received an email from a young guy who is eagerly hoping to jump into the realm of social media for marketing purposes. In my reply to him, I offered some of the links I would want to know about if I were just starting out and I wanted to pass these links along here...
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9 Tips for More Effective Facebook Marketing

Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes. Personally, I rarely post...
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Big Words

Three Big Words to Shape Your Communications Strategy

There are plenty of big words to throw around when it comes to communications, but three have been rattling around in my head all day… Cohesive It’s not that all of your messaging has to be the same, it’s that your voice needs to be one voice. Each piece of your approach should interweave and...
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