I love stumbling across great, practical resources like this piece by Paul Steinbrueck on 7 Ways to Engage with People on Your Church Facebook Page. He suggests…
Even though I think Twitter is mo’ funner, I recognize that Facebook has probably the greater potential to be used for personal networking. My wife thinks Twitter is boring even though she recognizes its potential as a place for professional connections and conversation to happen. Because I’m accustomed to how Twitter works, I tend to use Facebook in a similar way (though with far fewer posts).
Jeff Gibson is an extremely intelligent guy who advises heads of state and leaders of corporation about messaging, marketing, and many other things I’ll never fully understand. Chris Forbes has been a leader in missions for as long as I’ve been a Pastor and was actually the very first person I ever followed on Twitter. The two of them and I participated in a little discussion with our friend, Jon Walker about the role of social media in a cultural revolution.
Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes.
I’ve just written a post over at Fuel Your Blogging about some tools for digging into your social networking relationships. In that post, I talk briefly about how I believe we’re in the adolescence period of the internet. We’re still focused on the “cool” factor of the tools we use, but some of the tools available now are helping us to discover deeper relationships with people.