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How to Be More Engaging With Your Church’s Facebook Page

I love stumbling across great, practical resources like this piece by Paul Steinbrueck on 7 Ways to Engage with People on Your Church Facebook Page. He suggests…

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I’m Going Split-Personality on Facebook

Even though I think Twitter is mo’ funner, I recognize that Facebook has probably the greater potential to be used for personal networking. My wife thinks Twitter is boring even though she recognizes its potential as a place for professional connections and conversation to happen. Because I’m accustomed to how Twitter works, I tend to use Facebook in a similar way (though with far fewer posts).

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Can Social Media Contribute to a Jesus Revolution?

Viva la RevolutionJeff Gibson is an extremely intelligent guy who advises heads of state and leaders of corporation about messaging, marketing, and many other things I’ll never fully understand. Chris Forbes has been a leader in missions for as long as I’ve been a Pastor and was actually the very first person I ever followed on Twitter. The two of them and I participated in a little discussion with our friend, Jon Walker about the role of social media in a cultural revolution.

The post is live on

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Facebook Versus Everything Else

This is a random thought. It’s not backed up with research – it’s just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It’s a world.

Then there is the rest of the web, which grows increasingly fragmented with each passing day. I can read a blog post and probably comment on it. Or, I can Amplify It so that others can re-amplify it or so that we can comment on it there. Then the content becomes mine, as well as the conversation, at least while we’re discussing it. From there, I can send the amplified link on to Twitter where it can be retweeted or favorited, or I can post it to another blog with more comments and observations. Then you can share, or amplify, or digg, or comment on my blog post about a retweeted, amplified blog post that has been tumblogged as well.

Ugh. But…

Maybe this is good. Maybe it’s good that we have two kinds of systems, plus plenty of hybrids. Maybe it’s good that everyone has their favorite platforms and that we all travel in slightly different circles. And maybe it’s good that our circles overlap. Maybe that’s just the way the world around us works anyway…

Welcome to the social web, which is really just part of a social world.


Recommended Resource

Facebook Maxed

9 Tips for More Effective Facebook Marketing

Bright IdeasFacebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetizing my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist. If nobody posted on Twitter, they’d be broke.

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