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facebook

How to Grow Your Sunday Attendance Using Social Media

When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social activity a the end of each workday. Commuters from town would stop for gas and maybe an ice cream cone and would catch up on life with one another before...
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33 Questions for Auditing Your Church’s Social Media Effectiveness

Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon. Everything you do communicates something about what you really value, regardless of what you say you value. I’m a church communications nut. I read dozens of blogs on design, branding, social...
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Facebook Page

Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who...
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Soup Line

Ranting on Facebook versus Doing the Hard Stuff

Ranting and raving on Facebook about how the immoral, evil, liberal, leftist, socialists have taken over and will be the demise of our country doesn’t equate to you “standing up for what is right” or “making a difference.” It means you can type. Congrats. I understand posting about issues you feel strongly about and have...
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9 Tips for More Effective Facebook Marketing

Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes. Personally, I rarely post...
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Getting Started with Social Media

Let me say this loud and clear – I am not an expert on social media. Neither are most of the people who are charging high consulting fees and proclaiming themselves to be so – just read Rob Bowen’s excellent article on the subject and you’ll understand what I mean by that. Social media is...
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What In the World Is Social Networking?

I’ve been blogging for almost four years now, but I think I’d still call myself a late adopter. It’s only been within the last few years that I’ve begun to realize the power of optimizing my site for search engines, so I spent a couple of years blogging while nobody was listening. I’ve also been slow...
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