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Facebook Is Making Online Outreach a LOT Harder: 6 Ways Churches Can Still Use It Well

The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We've devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends. Now however, Facebook is changing in ways that are bringing the pain to brands of all kinds, …

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Ranting on Facebook versus Doing the Hard Stuff

Ranting and raving on Facebook about how the immoral, evil, liberal, leftist, socialists have taken over and will be the demise of our country doesn't equate to you "standing up for what is right" or "making a difference." It means you can type. Congrats. I understand posting about issues you feel strongly about and have no problem with anyone who expresses their beliefs publicly. But when you get hateful, think about how your tone reflects on what you say you believe (or …

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The Growth of Social Media [Infographic]

Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite coffee shop and still relate to the people around you? So the question is, are the people you want to reach showing up online? Let's …

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Value the Shrapnel

This afternoon I met with some thinkers at Saddleback Church to talk about using social media in ministry. While we were meeting, a thought hit me and I started scribbling in my Moleskine... After I finished with my chicken scratch (a southern term for doodling, scribbling, and designing innovative flowcharts), I snapped a pic and posted it on Facebook and Twitter. This obviously evoked a number of requests for translations into English (since few people actually read …

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How to Be More Engaging With Your Church’s Facebook Page

I love stumbling across great, practical resources like this piece by Paul Steinbrueck on 7 Ways to Engage with People on Your Church Facebook Page. He suggests... …

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I’m Going Split-Personality on Facebook

Even though I think Twitter is mo' funner, I recognize that Facebook has probably the greater potential to be used for personal networking. My wife thinks Twitter is boring even though she recognizes its potential as a place for professional connections and conversation to happen. Because I'm accustomed to how Twitter works, I tend to use Facebook in a similar way (though with far fewer posts). …

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Can Social Media Contribute to a Jesus Revolution?

Jeff Gibson is an extremely intelligent guy who advises heads of state and leaders of corporation about messaging, marketing, and many other things I'll never fully understand. Chris Forbes has been a leader in missions for as long as I've been a Pastor and was actually the very first person I ever followed on Twitter. The two of them and I participated in a little discussion with our friend, Jon Walker about the role of social media in a cultural revolution. The post is …

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Facebook Versus Everything Else

This is a random thought. It's not backed up with research - it's just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It's a world. Then there is the rest of the web, which grows increasingly …

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9 Tips for More Effective Facebook Marketing

Facebook is NOT welcoming of the marketing efforts of its users, and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes. Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of …

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Follow @Natwivity to Track the Christmas Story on Twitter

You may not be into this kind of thing, but I think it's actually a cool idea. A group in the UK has set up a Twitter account (@natwivity) and a Facebook page through which they'll share thoughts from the viewpoint of Joseph, Mary, and others from the story of the birth of Christ. That's a European date format - it starts December 1st. Some thoughts crossed my mind as I mulled over the concept in my mind. First, I'm glad someone is going to be drawing attention to …

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