When I was a kid, my grandparents owned a small, community store in Browning, Kentucky where I grew up. It was the hub of social activity a the end of each workday. Commuters from town would stop for gas and maybe an ice cream cone and would catch up on life with one another before driving on home.
The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizations like mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends.
Ranting and raving on Facebook about how the immoral, evil, liberal, leftist, socialists have taken over and will be the demise of our country doesn’t equate to you “standing up for what is right” or “making a difference.” It means you can type. Congrats.
Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite coffee shop and still relate to the people around you?
This afternoon I met with some thinkers at Saddleback Church to talk about using social media in ministry. While we were meeting, a thought hit me and I started scribbling in my Moleskine…