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Can You Share Your Vision in An Elevator Speech?

ElevatorThere are often crucial moments when we have an opportunity to be vision-casters with people, one-on-one. It may be a car ride making a visit, coffee with a fellow member, or a staff meeting with five extra minutes at the end. It begs the question, could I state my vision for my church if I only had a few floors to travel in an elevator with someone?

You see, vision is great, but it needs to be transferrable. Members of a church should be able to share their church’s vision with their friends, relatives, associates, and neighbors, but they can only share a vision that has been concisely articulated from their leadership. And a vision isn’t “reaching people” or “glorifying God.” Those are eternal purposes, universal to every church. A vision (in an elevator speech format) would be more like…

We’re going to be a church that wraps our arms around the broken with an abundance of both truth and grace. We’ll have a multiplying network of small groups where people can really bear each other’s burdens. And we’ll gather in the middle of the marketplace for passionate worship and relevant teaching each week. The community will be better because we’re here – marriages will be fixed, education will improve, and people with all kinds of hurts, habits, and hang-ups will find healing and recovery in a new life with Jesus.

That’s my elevator pitch. What’s yours?

photo credit: nycbone

The 3 Big Questions of this Social, Digital Age

3 DialsI’ve decided to connect with a lot of people in a lot of different ways. I also read a lot of stuff, mostly online but also in print. And I try to write and share great content along the way. The problem is, each of these is never-ending. In other words, there will always be something else to read, someone else with whom to connect, and more to write. Especially now.

I’ve managed to boil my own approach to this new content-driven, socially-connected age down to three big questions. These three questions determine what I do the whole time I’m “working,” which rarely fits into an eight hour work schedule in the traditional sense.

Question #1: What Content Do I Need to Consume Today?

The answer to this question is a tough one. If I’m not careful, I can sit in front of the screen reading things all day long. The stream of information available never stops. Even the stream of good, useful content is overwhelming and too much for any one man army to keep up with. So there are some tools and approaches that help, and often our job is to decide which approach is most valuable today…

  • Read the hundreds of RSS feeds I read every day using Feedly. The pro is that I don’t miss anything from my sources, but the downside is I only read what I’ve been reading and only discover something new via recommendations by those whom I’m already reading.
  • Check Twitter, but especially my Twitter lists. Twitter, itself, is over-run with spammers, but I’ve carefully selected people for lists in a variety of niches. I’m exposed to much more content this way, but can’t even begin to read it all, and I sometimes miss my regular sources.
  • Read books. Real ones. With spines and the smell of paper and glue. I’ll read research-oriented books with my Kindle app, but I still love actual books.

Content gets spread and consumed in ways that are constantly developing. Some of you who are reading this had no idea those tools existed, so I chose not to overwhelm you with the other couple of dozen that I also use.

Here’s the problem with question #1: consuming content doesn’t actually accomplish anything. It makes me aware of what’s out there, but being aware is useless without the next two questions…

Question #2: With Whom Should I Connect Today?

You can read all day long. You’ll be smarter, but it won’t do you or anyone else any good. You need to connect with people. Everybody longs to be known and loved, and what I love about the social web is that the content we’ve been reading and consuming provides points of connection with people. By “content” I might mean a great article on something, or I might just mean Bob’s tweet about the big fish he caught.

So from the content I’m consuming, I’m doing two things. One is research – I’m building a library of ideas. But the other thing I’m doing is connecting. How?

  • By sharing someone’s content with someone else. Someone appreciates the promotion, and someone else appreciates receiving useful information. And someone (me, in particular) is in the middle of those other two someone’s connecting with both of them.
  • By discussing the content I’m reading. That discussion takes place through blog comments, on Twitter, or via a note in my Google Reader shared items. Or it takes place as I sort of “re-blog” it with a twist of my own put on it.
  • By contacting people. Most of us choose to stay behind the screen at a safe and somewhat anonymous distance. If that’s you, you’ve missed the point of “social.”

The social web opens the communication lines. We have access to new people. We are noticeable in ways never possible before. And we’re conversing with strangers who seem a little less strange with each point of contact.

Hyperlinks should lead us to photographs of faces, which should lead us to real people, which should provide a basis for knowing and being known.

The third big question is optional. It depends on your focus and your career path, but for a rapidly growing number of people, it’s becoming the crucial third question of this social, digital age…

Question #3: What Should I Write, Create, or Produce Today?

You don’t have to go down this road. You can be content to consume and connect and your world will be just fine. But we live in an age in which anyone and everyone can be a creator, writer, musician, journalist, reporter, connector, producer, prognosticator, teacher, or prophet. Yes, there are enormous risks with this, but there is no stopping it.

The tools that John and Jane Doe needed to have a voice are not only available and accessible now, they are improving every day. So having answered the other two questions – having consumed, having connected – I need to answer the question of what I’m going to create, write, or produce today.

  • I can write a blog.
  • I can post to Facebook.
  • I can tweet.
  • I can compose a symphony and share it with the world.
  • I can create art and post it up.
  • I can design a website and let it frame someone’s ideas.
  • I can challenge thinking.
  • I can comment on all the news that’s happening.
  • I can criticize.
  • I can praise.
  • I can state loudly and clearly that I’m going to be silent.

Here’s the problem with these three questions… I can’t ever chase all of the possibilities that result from all three. I’ll become a consumer who never produces and never connects, or a producer who never listens.

The essence of our current social media conundrum is that I have to find a way to hold these three big questions in tension every day. I’m going to miss something. I’m going to miss someone. But I can connect with someone too. I can seize the opportunity to do something worthwhile that contributes in some way to how everyone else is answering these same three questions.

This is social media. Actually, this is just life. We’re just calling it “social media” because that’s the thing to call it right now. Soon, it will just be “media” and “social” will be assumed.

Facebook Versus Everything Else

This is a random thought. It’s not backed up with research – it’s just the product of my own hunch about the web. Facebook represents kind of a one world order when it comes to information and socialization. You can live inside of it and not really interact too much with the outside world. You can blog there, comment there, post photos and videos there, and meet new friends and old faces alike. It’s a world.

Then there is the rest of the web, which grows increasingly fragmented with each passing day. I can read a blog post and probably comment on it. Or, I can Amplify It so that others can re-amplify it or so that we can comment on it there. Then the content becomes mine, as well as the conversation, at least while we’re discussing it. From there, I can send the amplified link on to Twitter where it can be retweeted or favorited, or I can post it to another blog with more comments and observations. Then you can share, or amplify, or digg, or comment on my blog post about a retweeted, amplified blog post that has been tumblogged as well.

Ugh. But…

Maybe this is good. Maybe it’s good that we have two kinds of systems, plus plenty of hybrids. Maybe it’s good that everyone has their favorite platforms and that we all travel in slightly different circles. And maybe it’s good that our circles overlap. Maybe that’s just the way the world around us works anyway…

Welcome to the social web, which is really just part of a social world.

Thoughts?

Recommended Resource

Facebook Maxed

Don’t Forget About Conversation

It's Still the Conversation That Matters

It's Still the Conversation That Matters

I’ve just posted an article over at Social Media Today called It’s Still the Conversation That Matters. The idea is that, with all of our broadcasting, marketing, preaching, networking, and selling, conversation still matters more than most of the other factors we use to determine influence and success. So start talking, and go check out the article.

Read It’s Still the Conversation That Matters

Leadership, Conversation, and Taking Your Blogging Deeper

I posted four articles here and there over the course of the day:

At Big Is the New Small I wrote about the upside of the downside of leadership.

On We Blog Better I posted the second post in a five-post series on five dimensions for growing your blog. Today I talked about growing your blog deeper.

At Fuel Your Blogging I posted a somewhat controversial article about the fact that conversation is essential, but listening is optional… isn’t it?

And on my personal blog I shared the fact that I’m headed to Radicalis next week!