Get free email updates as I write new articles (no more than once a week):

Fresh Stories I’ve Bookmarked This Week

You can't lead and pour into others if you aren't taking in a steady diet of life-building content yourself. Here are some stories I've bookmarked lately, some on marriage, others on leadership, and a few on communications and design. Read what you like. 10 Simple Things You Can Do To Improve Your Blog Posts Your Church Staff Needs More Women 12 Ways To Increase Your Leadership Capacity If You Don’t Want to Have An Affair Parenting Pitfalls 5 Essential Do's and …

Keep Reading

Seven Ways Twitter Will Improve Your Preaching and Teaching

John Calvin published 22 volumes of commentaries on the Bible and Martin Lloyd-Jones published 9 volumes on Romans alone. What if you could remove all of the non-essential language, antiquated stories, and strip all of that knowledge down to some bite-sized, transportable truths? There is certainly room for argument against such condensation of historic works, but we have to realize that we live in a society inundated with more information in a day than Calvin consumed in a …

Keep Reading

Content Marketing Is the Marketing That Matters

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let's see, there's email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing... and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most. We need reliable hosting, a …

Keep Reading

An Illustrated History of Media Content

Nice plug for the Taptu mobile news aggregation app, but a pretty neat illustration nonetheless. I like how they move from imagery to distribution via print to broadcast via new technologies and finally back around to social news aggregation. Since the days of Adam and Eve, news has spread best through the crowd and through relationships. Now that the web is maturing, we're figuring this ancient principle out again. Hat tips to The Next Web and Philip Sheldrake. …

Keep Reading

The Three Rules of Content Marketing (via @junta42)

1. You Are a PublisherSimply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both. Publishing is hard work, but also mandatory for today's companies. …

Keep Reading

Squeeze a Sermon for All It’s Worth

I just had a guest post published over at ChurchMarketingSucks.com, a site dedicated to helping the church communicate with greater excellence. A sermon takes a lot of work to produce, so my challenge is to find ways to utilize the value of it in various ways even after it's preached. Check out Repurposing Content for Maximum Impact. …

Keep Reading

Content Is Social Media Currency

We're all tired of hearing how "content is king," but it's still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is it usability? the development platform? or the sharable nature of the content? I'm going to suggest a different line of thought. Content may be king of your world, but I think of it more as …

Keep Reading

You Couldn’t Pay Me to Subscribe to Your Newspaper

I actually felt a tiny bit of sympathy as the newspaper subscription salesman walked back down my driveway after I’d just turned him down for a subscription. I felt bad for three reasons: He made a good offer. The paper was cheap and the coupons inside would more than pay for it on any given week. He probably faced this a lot. I wasn’t the only door he knocked on that day. The future isn’t so bright right now for newspaper subscription salespeople. Did you …

Keep Reading

Why I Like Sharing Things on Google Buzz

I recently wrote an article for bloggers about whether or not we can afford to ignore Google Buzz. Since writing that article shortly after Buzz's public release, I've really come to value certain aspects of it as a sharing platform. …

Keep Reading

This Christmas, I Am Content in God’s Gifts

I'm writing this post just after midnight on Christmas Eve, or Christmas morning, whichever you prefer. I'm excited about what the morning will bring forth, but even as I sit in anticipation of tomorrow's celebration, I can honestly say I'm extremely content. I just finished packing gifts up from the basement to the tree, and some bore my name, but I really wouldn't mind if I were empty-handed at the end of the day. Here is why... …

Keep Reading