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Fresh Stories I’ve Bookmarked This Week

My Daughter's Pretty Feet

You can't lead and pour into others if you aren't taking in a steady diet of life-building content yourself. Here are some stories I've bookmarked lately, some on marriage, others on leadership, and a few on communications and design. Read what you like. 10 Simple Things You Can Do To Improve Your Blog …

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Seven Ways Twitter Will Improve Your Preaching and Teaching

John Calvin published 22 volumes of commentaries on the Bible and Martin Lloyd-Jones published 9 volumes on Romans alone. What if you could remove all of the non-essential language, antiquated stories, and strip all of that knowledge down to some bite-sized, transportable truths? There is certainly room for …

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Content Marketing Is the Marketing That Matters

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let's see, there's email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission …

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An Illustrated History of Media Content

An Illustrated History of Content

Nice plug for the Taptu mobile news aggregation app, but a pretty neat illustration nonetheless. I like how they move from imagery to distribution via print to broadcast via new technologies and finally back around to social news aggregation. Since the days of Adam and Eve, news has spread best through the …

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The Three Rules of Content Marketing (via @junta42)

1. You Are a PublisherSimply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to …

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Squeeze a Sermon for All It’s Worth

Church Marketing Sucks

I just had a guest post published over at ChurchMarketingSucks.com, a site dedicated to helping the church communicate with greater excellence. A sermon takes a lot of work to produce, so my challenge is to find ways to utilize the value of it in various ways even after it's preached. Check out Repurposing …

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Content Is Social Media Currency

We're all tired of hearing how "content is king," but it's still the rallying cry of many, many people in the marketing world. The phrase encourages debate between content producers (writers and publishers) and creatives (designers and developers). Is content really king? Or is it usability? the development …

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You Couldn’t Pay Me to Subscribe to Your Newspaper

I actually felt a tiny bit of sympathy as the newspaper subscription salesman walked back down my driveway after I’d just turned him down for a subscription. I felt bad for three reasons: He made a good offer. The paper was cheap and the coupons inside would more than pay for it on any given week. He …

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Why I Like Sharing Things on Google Buzz

buzz

I recently wrote an article for bloggers about whether or not we can afford to ignore Google Buzz. Since writing that article shortly after Buzz's public release, I've really come to value certain aspects of it as a sharing platform. …

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This Christmas, I Am Content in God’s Gifts

I'm writing this post just after midnight on Christmas Eve, or Christmas morning, whichever you prefer. I'm excited about what the morning will bring forth, but even as I sit in anticipation of tomorrow's celebration, I can honestly say I'm extremely content. I just finished packing gifts up from the …

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