Seven Ways Twitter Will Improve Your Preaching and Teaching

Brandon Communications, Preaching

John Calvin published 22 volumes of commentaries on the Bible and Martin Lloyd-Jones published 9 volumes on Romans alone. What if you could remove all of the non-essential language, antiquated stories, and strip all of that knowledge down to some bite-sized, transportable truths? There is certainly room for argument against such condensation of historic works, but we have to realize …

Content Marketing Is the Marketing That Matters

Brandon Communications

Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let’s see, there’s e marketing, attention marketing, social media marketing, word-of-mouth marketing, marketing, traditional marketing, new media marketing, permission marketing… and on and on we go. Which one matters most for we who are blogging for income? Ultimately, …

The Three Rules of Content Marketing (via @junta42)

Brandon Communications

1. You Are a Publisher Simply defined, a publisher ivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage.  A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell products and services. More and …