You can’t lead and pour into others if you aren’t taking in a steady diet of life-building content yourself. Here are some stories I’ve bookmarked lately, some on marriage, others on leadership, and a few on communications and design. Read what you like.
John Calvin published 22 volumes of commentaries on the Bible and Martin Lloyd-Jones published 9 volumes on Romans alone. What if you could remove all of the non-essential language, antiquated stories, and strip all of that knowledge down to some bite-sized, transportable truths? There is certainly room for argument against such condensation of historic works, but we have to realize that we live in a society inundated with more information in a day than Calvin consumed in a year.
Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let’s see, there’s email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing… and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most.
Nice plug for the Taptu mobile news aggregation app, but a pretty neat illustration nonetheless. I like how they move from imagery to distribution via print to broadcast via new technologies and finally back around to social news aggregation. Since the days of Adam and Eve, news has spread best through the crowd and through relationships. Now that the web is maturing, we’re figuring this ancient principle out again.
1. You Are a Publisher
Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage. A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.