Remember when Bubba was running through the list of potential shrimp dishes with Forest? Marketing could be handled the same way. Let’s see, there’s email marketing, attention marketing, social media marketing, word-of-mouth marketing, print marketing, traditional marketing, new media marketing, permission marketing… and on and on we go. Which one matters most for we who are blogging for income? Ultimately, content marketing matters the most.
1. You Are a Publisher
Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage. A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.