Communications is what we do. It’s how we spread the gospel, disciple believers, and connect the disconnected in relationships with God and each other. We tell, shout, herald, preach, and evangelize the world. We communicate.
Plenty of churches communicate well, at least in one aspect of communications. What we often lack, however, is a comprehensive and cohesive total church communications strategy.
I’ve just written an article at ResonateorDie on Three Layers of a Total Church Communications Strategy. Head over there to read the article and offer feedback.