Get free email updates as I write new articles (no more than once a week):

Three Big Words to Shape Your Communications Strategy

There are plenty of big words to throw around when it comes to communications, but three have been rattling around in my head all day... Cohesive It's not that all of your messaging has to be the same, it's that your voice needs to be one voice. Each piece of your approach should interweave and support all of the other pieces. We used to talk more about brand consistency. Now add to that messaging consistency. It's tough to do this when we think from a new and open …

Keep Reading

You Need to Know Kerry Bural (@KerryBural)

A little over a year ago, I was entering a period of searching for God's will in my life. I felt tugged in different directions. I love being a Pastor and believe I'm called to it, but I also have a huge passion for communications, media, and design. One of the conversations that shaped my present assignment was with Kerry Bural. Kerry went to seminary, but is passionate about church and ministry communications. While I was struggling with the need to be either a …

Keep Reading

You Need to Know D. J. Chuang (@djchuang)

I'm sitting at a Saddleback viewing party for The Nines conference, and directly across from me sits a guy with a Macbook Pro covered in a bright orange cover boasting a cool vinyl decal simply displaying "@djchuang." If for no other reason than his sweet Mac gear, you should know D. J. Additionally, with a single click (to D. J.'s page), it's obvious D. J. understands "social." He understands media, and listening to him will absolutely help you understand how to …

Keep Reading