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Do You Dare Audit Your Church’s Communication Strategy? 33 Questions to Ask

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Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon. Everything you do communicates something about what you really value, regardless of what you say you value. I'm a church …

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Is Social Media Really THAT Important?

Your Brand Represents the Gospel

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I …

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5 Trends Church Communications Leaders Should Watch in 2013

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Things are changing rapidly in the world of communications tools. I'm even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn's blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first …

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One Day In the Life of the Internet

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The people at MBAonline.com have put together a detailed infographic representing what happens in a 24 hour life cycle on the internet. It's fascinating, but even more, it's important for church leaders to "know the times" and understand how churchgoers and non-churchgoers alike …

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Why You’re Annoyed by Social Media Discussions

Napoleon Dynamite Likes Your Church's Social Media Skills

Just a note: This is one of those self-reflective, more-to-myself-than-to-you posts. Come on. Die already - social media conferences, social media blogs, and conversations about social media conferences and blogs. Are you with me? (I actually enjoy conferences, but I'm trying …

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What the Greatest Minds In Church Communications Know

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Very little... in a good way. Last night, I sat in a big room at Saddleback where I was surrounded by geniuses in the field (speakers and panelists from Cultivate 2011 as we held three brief conversations about three different themes: How do we keep things simple? How do …

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If I Were Implementing a Social Media Strategy For a Ministry, I Would…

Today I'm talking to Saddleback Church's staff in more general terms (last week it was all about using Twitter) about how to implement social media within their own ministry areas. I love that we're having this conversation. Rather than expecting a particular team within the …

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Pastors.com… It’s Alive. It’s ALIVE!!!

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Well, the new design is live, anyway. I'm working frantically on the editorial calendar. And we're happily accepting contributions from writers. I'm super excited! It looks sweet. Now it's a matter of re-vamping the rest of the site to offer elearning, a forum, and curation of …

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Does Your Church Have a Good Communications Strategy?

Communications is what we do. It’s how we spread the gospel, disciple believers, and connect the disconnected in relationships with God and each other. We tell, shout, herald, preach, and evangelize the world. We communicate. Plenty of churches communicate well, at least in …

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Attention: The Priceless Commodity of Marketing

Attention Marketing

I won a book, Attention! This Book Will Make You Money!. It's a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this …

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