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Is Social Media Really THAT Important?

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social media to share the gospel. I think you should buy it, read it, and pass it along. And yes, people, businesses, churches, and other organizations that ignore it are …

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5 Trends Church Communications Leaders Should Watch in 2013

Things are changing rapidly in the world of communications tools. I'm even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn's blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first four below) jumped out at me concerning the world of church communications. 1. Crowdfunding With the flow of capital to entrepreneurs becoming smaller and smaller each year, we’re likely to see an …

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One Day In the Life of the Internet

The people at MBAonline.com have put together a detailed infographic representing what happens in a 24 hour life cycle on the internet. It's fascinating, but even more, it's important for church leaders to "know the times" and understand how churchgoers and non-churchgoers alike tend to think, interact, communication, and consume information. So study it well... Created by: MBA Online …

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Why You’re Annoyed by Social Media Discussions

Just a note: This is one of those self-reflective, more-to-myself-than-to-you posts. Come on. Die already - social media conferences, social media blogs, and conversations about social media conferences and blogs. Are you with me? (I actually enjoy conferences, but I'm trying to appeal to the side of you that's a bit like me sometimes - overly saturated with this stuff.) I always snicker inside when I'm in the context of a Christian conference or meeting and the …

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What the Greatest Minds In Church Communications Know

Very little... in a good way. Last night, I sat in a big room at Saddleback where I was surrounded by geniuses in the field (speakers and panelists from Cultivate 2011 as we held three brief conversations about three different themes: How do we keep things simple? How do we keep things social? How do we make things viral? And here are the big themes I walked away with. None of us know much. We know trends. We know tools. We have a handle on culture. We can …

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If I Were Implementing a Social Media Strategy For a Ministry, I Would…

Today I'm talking to Saddleback Church's staff in more general terms (last week it was all about using Twitter) about how to implement social media within their own ministry areas. I love that we're having this conversation. Rather than expecting a particular team within the church to "handle" communication and media, we're empowering the masses. …

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Pastors.com… It’s Alive. It’s ALIVE!!!

Well, the new design is live, anyway. I'm working frantically on the editorial calendar. And we're happily accepting contributions from writers. I'm super excited! It looks sweet. Now it's a matter of re-vamping the rest of the site to offer elearning, a forum, and curation of some great content from the pastoral blogosphere. I'd love your feedback on the new look and feel! (And let me clarify - I didn't DO the design or development - I'm the content and community guy. We …

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Does Your Church Have a Good Communications Strategy?

Communications is what we do. It’s how we spread the gospel, disciple believers, and connect the disconnected in relationships with God and each other. We tell, shout, herald, preach, and evangelize the world. We communicate. Plenty of churches communicate well, at least in one aspect of communications. What we often lack, however, is a comprehensive and cohesive total church communications strategy. I've just written an article at ResonateorDie on Three Layers of a …

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Attention: The Priceless Commodity of Marketing

I won a book, Attention! This Book Will Make You Money!. It's a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this topic! Jim tells a pretty neat story about his attempt to get the attention of a well-known wealthy guy you may have heard of before - Mark Cuban. It worked, and it's one of dozens of great examples …

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Our Message Ought to Be Both Timeless and Timely

MediaSalt (an excellent resource for church communications) just published an article I wrote called "Giving Your Communications Roots and Wings." It's a message about how our very timeless message needs to be timely as well. We live in a very real-time culture, which has produced a very real-time web. Can you keep up and keep your feet on the ground at the same time? Head to MediaSalt to read Giving Your Communications Roots and Wings. …

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