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Is Social Media Really THAT Important?

Your Brand Represents the Gospel

No. Oh, did you expect me to say yes? To sell you on the undeniable need for developing a social media platform? To convince you that if you don't start tweeting, your influence is going down in flames? Let me elaborate. Social media is important. It matters so much that I wrote a book about using social …

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5 Trends Church Communications Leaders Should Watch in 2013

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Things are changing rapidly in the world of communications tools. I'm even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn's blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first four below) jumped out at me …

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One Day In the Life of the Internet

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The people at MBAonline.com have put together a detailed infographic representing what happens in a 24 hour life cycle on the internet. It's fascinating, but even more, it's important for church leaders to "know the times" and understand how churchgoers and non-churchgoers alike tend to think, interact, …

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Why You’re Annoyed by Social Media Discussions

Napoleon Dynamite Likes Your Church's Social Media Skills

Just a note: This is one of those self-reflective, more-to-myself-than-to-you posts. Come on. Die already - social media conferences, social media blogs, and conversations about social media conferences and blogs. Are you with me? (I actually enjoy conferences, but I'm trying to appeal to the side of you …

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What the Greatest Minds In Church Communications Know

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Very little... in a good way. Last night, I sat in a big room at Saddleback where I was surrounded by geniuses in the field (speakers and panelists from Cultivate 2011 as we held three brief conversations about three different themes: How do we keep things simple? How do we keep things social? How do …

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