I’m Going to Join Jen Hatmaker In the Basement

Brandon Culture

I avoid writing about politics and culture wars here, and it’s because, frankly, the arguments from both sides often annoy me. Occasionally, someone who writes far better than I do is able to articulate what I wish I could say, and in regards to the current debacle over Dan Cathy and Chick-fil-A, Jen Hatmaker has done that job quite well. …

Chick-fil-A Spicy Chicken

Learning from the Launch of Chick-fil-A's Spicy Chicken Sandwich

Brandon Communications

When I see a Holstein cow (the black and white kind), I think of chicken! That’s because of the ingenious branding and marketing efforts of Chick-fil-A. They’ve created a truly remarkable product, but the product is only the beginning of the story. Chick-fil-A has created a remarkable experience! With the recent launch of their newest product, the spicy chicken sandwich, …

Don’t Just Market for Attention – Call for Devotion

Brandon Communications

This morning, I met a friend at our local Chick-fil-A and had the privilege of meeting the owner, Mark Hufford. We talked briefly about the company and its brand story as well as its leader, Dan Cathy. I then sent this tweet… Being treated like royalty with @JoshuaRamsey at Bentonville @chickfila, store # 2234. Thanks @dancathy!! For me, and for …