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The Redesign of Artie Davis’ Blog

Artie Davis Screenshot

Artie Davis and I met (via Twitter) about a year ago and began talking about his social media strategy and his blog's design. At the time, he was using a template that presented quite a few limitations in terms of customization. We moved it to another, slightly better template, but it was only good for a …

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24 Clever and Unique Logo Designs

See the other 24 at designm.ag …

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10 Lessons from Coca-Cola’s Happiness Machine

If you haven't already, you MUST watch this video... Now... are you smiling? Exactly! You can read a pretty great article about how Coke created its "happiness machine" and read some of the great observations that came out of the interview, but I'd like to throw some observations out there that I made …

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Don’t Just Market for Attention – Call for Devotion

This morning, I met a friend at our local Chick-fil-A and had the privilege of meeting the owner, Mark Hufford. We talked briefly about the company and its brand story as well as its leader, Dan Cathy. I then sent this tweet… Being treated like royalty with @JoshuaRamsey at Bentonville @chickfila, store # …

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If You’re Not On Twitter, You May Not Exist

I’ve said for years that if you can’t be found in Google search results, you may not exist. (I also heard this from Phil Cooke.) I don’t mean that about people – just websites. Now I’m beginning to say the same thing about Twitter. If you’re website’s feed isn’t fed to Twitter in some way, …

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Marketing Yourself Honestly

I just finished reading a great article on GetEntrepreneurial.com written by Terri Zwierynski about marketing yourself honestly. She asserts that putting lipstick on a pig doesn't necessarily help as much as honesty and self-disclosure, and I must surely agree. …

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Phil Cooke’s Talk on Branding and Open Media

On the final day of Engage 08, I sat in on a breakout session with Phil Cooke. I was highly inspired to continue encouraging leaders to explore how we're going to be sharing the gospel as our culture continues to become more of an online culture. The internet was once a web. We could connect, get information, …

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