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Why Don’t Churches ‘Get’ Social Media?

Social media. What in the world is it? Well, think about it. “Social” has to do with people who converse, gather, and relate to each other. “Media” is any platform for spreading any message. Mass media is speaking to the masses through radio, television, etc. Print media is magazines, newspapers, and other printed periodicals. Social media, then, is promoting a message through people, and the phrase is typically used in reference to online media outlets.

I’m a firm believer that the rise of social media is a revolutionary moment for the church’s ministry. We’ll either embrace it (as we did print media and mass media) or we’ll begin to fade (as perhaps we are already doing). John Saddington runs a couple of great blogs and wrote a pertinent article related to why churches don’t “get” social media.

Before you read it, know that I don’t always get it either. I’ve learned a few tough lessons recently, and find it hard to keep up at times, but I’m determined to be a student of a movement that absolutely must be embraced and studied by thinkers and leaders in the kingdom today.

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  • http://colossians123.blogspot.com Tom Fellows

    Hi Brother! Just wanted to drop a note letting you know I’ve been following your blog for a week or so now. I stumbled onto it from another blog I check out, and wanted to tell you I really enjoy your thoughts and insights into life and the ministry. I’m a Baptist preacher in southern Indiana. God bless and keep up the good work!

    Tom Fellows’s last blog post..Favorite Preachers

    • Brandon

      Tom, thanks for the encouragement and great to connect with you – we share some of the same favorite preachers! I have been deeply inspired by W. A. Criswell, Adrian Rogers, and John R. Rice myself.

  • http://colossians123.blogspot.com Tom Fellows

    No problem! I could kick myself for leaving Criswell off my list though, I can’t begin to count the number of hours I’ve spent on his website watching and listening to the archive of his messages! Got that problem fixed on my blog!!! I actually think I’m most addicted to watching the video he did on sermon preparation and his personal library. I’d love to have a library setup like that!

    Tom Fellows’s last blog post..Favorite Preachers

  • http://beaconhillnw.com Jim Gray

    @Tom Fellows – I saw Criswell speak at school once. Threw the Bible on the floor…classic Criswell.

    Jim Gray’s last blog post..Save the Dummies, and Their Blogs!

  • http://beaconhillnw.com Jim Gray

    Brandon, I work in a smaller senior body of saints here in WA. Twitter doesn’t make sense for them. Most of them are emailing fiends. I have got them interested in subscribing to feeds. Our younger members are mostly involved in FB. It’s going to take a LONG time. I’ve learned to love patience and trust providence.

    Jim Gray’s last blog post..Save the Dummies, and Their Blogs!

    • Brandon

      Jim, I read the other day that only about 11% of adults in the U. S. have an online public profile, but think of how far that is away from the late 90′s when it was basically zero. The good thing is we can probably still get away with calling ourselves “early adopters.”