I happened to catch a news release about some pretty phenomenal research findings concerning the rapid rise in the usage of online social networking…
The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008), according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2010: Digital Platforms and the Future of Radio.
And reading further, one line jumped out at me… “For the first time, more Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers…” This breaks many decades of media dominance by television.
What should the church make of all of this? There are plenty of possible conclusions to draw, but here’s what I think…
- John Wesley was the revolutionary who utilized circuit-riding preachers to spread the gospel in the days of horses.
- Charles Fuller and plenty of others caught a wave with radio and America tuned in.
- Jerry Falwell maximized TV’s moment and his son, Jonathan, continues that legacy.
- Somebody ought to be thinking ahead about the social web… like yesterday.
Wanna read and interpret some pretty boring, but highly useful stuff? Read the news release yourself…
photo credit: Graylight