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Hey Church, Wake Up to Online Outreach… Like Yesterday

Theres This Web Thing

Theres This Web Thing

I happened to catch a news release about some pretty phenomenal research findings concerning the rapid rise in the usage of online social networking…

The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008), according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2010: Digital Platforms and the Future of Radio.

And reading further, one line jumped out at me… “For the first time, more Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers…” This breaks many decades of media dominance by television.

What should the church make of all of this? There are plenty of possible conclusions to draw, but here’s what I think…

  • John Wesley was the revolutionary who utilized circuit-riding preachers to spread the gospel in the days of horses.
  • Charles Fuller and plenty of others caught a wave with radio and America tuned in.
  • Jerry Falwell maximized TV’s moment and his son, Jonathan, continues that legacy.
  • Somebody ought to be thinking ahead about the social web… like yesterday.

This is why guys like John Saddington and his 8Bit posse thrill me.

Wanna read and interpret some pretty boring, but highly useful stuff? Read the news release yourself…

Use of Social Media Explodes – Almost Half of Americans Have Profiles Says New Arbitron/Edison Research Study

photo credit: Graylight

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  1. Hey Brandon,

    I am totally with you on this. We are years behind in our online development and need to get serious like…now. The one thing I keep trying to get across is that Christians are commanded to be communicators (Mark 16:15). The web is one of the most powerful and inexpensive tools we have today – so we have very few excuses for ignoring it.

    One recent site launch has been pretty impressive to me. A local church ministry I follow in California has put together a powerful online ministry resource called Ministry127 (Phil. 1:27). The content is great and the execution is stellar. Take a look and see what you think.

    I am encouraged…some churches are getting it – and getting it right.

    .-= Chris´s last blog ..One Can Only Do So Much… =-.

    • Chris, awesome site! I hope nobody takes this the wrong way, but I think it’s very exciting to see a very conservative, fundamentalist group doing such awesome things.

      • I get it, and I agree Brandon. I fit pretty well into that conservative, fundamentalist group you describe and have been screaming for years that we ought to be all about excellence in our communication. We like to think we have a high level of knowledge, Biblical accuracy and behavioral discipline, but sometimes apply ourselves very poorly in any communication forum besides the spoken word (i.e. sermons). Not acceptable.

        My hope is that this site, along with a few others are a sign of things to come. Thanks for the post and all your hard work in this area.

        Chris Harper
        Fairbanks, AK
        .-= Chris´s last blog ..One Can Only Do So Much… =-.


  1. […] This post was mentioned on Twitter by Brandon Cox, eGrace Creative, Bethel, Bentonville, topsy_top20k, topsy_top20k_en and others. topsy_top20k_en said: Hey Church, Wake Up to Online Outreach… Like Yesterday […]

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