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Why I Like Sharing Things on Google Buzz

I recently wrote an article for bloggers about whether or not we can afford to ignore Google Buzz. Since writing that article shortly after Buzz’s public release, I’ve really come to value certain aspects of it as a sharing platform.

When you “tweet” a link, you’re just throwing a link out there, but Buzz (along with Facebook as a sharing platform and a few others) allows you to do a little something extra – share it with a note. For example, in my screenshot above, Michael Hyatt wanted to share a Kindle-related article.

Michael had a couple of options for how to share it on Buzz, but one way is to use the Note in Reader browser bookmarklet. Not only is this easy, but there are also two things I really like about this kind of sharing. One is the personal branding – it’s shared by Michael with his photo there. Second is the note Michael made about it. Sharing a link is easy, but giving your opinion on it, or at least telling me why I should read, is far more powerful.

This is what content-sharing should really look like.

Please, Feel Free to Share With Your Friends

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  • Lindsay

    I really like what you’re saying here. For me, Google Buzz has made my Google Reader WAY more useful and actually gets me motivated to check out new content.

    • Brandon

      Yep, exactly. It’s links I’d like from people I know, sometimes with their thoughts attached.

  • Donna

    I agree that Google Buzz is a useful tool, but came across this interesting video the other day showing how it can be used for harm instead of good – just something to keep in mind!

    • Brandon

      Wow, that’s rather scary! Good thing I have an alarm, nine well-trained pit bulls, a large collection of exotic and highly torturous booby traps, and a penchant for theft revenge…. ;)

  • Stuart

    I’ve given up on buzz.

    It may have an impact yet and I may regret not jumping in but it’s too much of a hassle to set it up properly, to hard to find new folks, doesn’t easily fit into my way of working and is generally a distraction I can do without.

    • Brandon

      I don’t think it’s an essential tool yet. Handy, nice if you have time, but it’s definitely not on par with Facebook or Twitter in terms of connecting, marketing, and community-building.