1. You Are a Publisher
Simply defined, a publisher delivers on the informational or entertainment needs of the reader in whatever format in which the reader wants to engage. A traditional publisher does this to generate sponsorship revenues or get people to pay for content. The non-media brand does this to ultimately sell more products and services. More and more companies, like ours, do both.
Publishing is hard work, but also mandatory for today’s companies. Believing that you are a publisher is the first rule.
2. Dream it, Do it!
Innovation is a new way of doing something, or new stuff made useful. As publishers, we innovate to solve our customers’ pain points. Every day, every minute. The innovation happens not because of the content, but the affect it has on the reader. That’s true innovation.
3. It’s Not About You
Successful publishing is all about the reader…your customers. If you are not solving their pain points with relevant and compelling content, you are adding to the noise, the clutter.
These three rules are absolutely true, but you need to read the full article.