Get More Social by Listening to Your Community

Yesterday, we kicked off the first day of Saddleback’s annual conference for church leaders, Radicalis. (In fact, you can still see it for free at for free with the code “RADRICK11”.) One of my responsibilities is monitoring the social networking streams for mentions of our conference using the #rad11 hashtag. It’s been very cool to see the real-time feedback coming from our community of conference enthusiasts.

One of the cool things about listening to your community is that you’ll more effectively meet their needs, and you’ll improve what you’re doing because, quite frankly, they are often smarter than you. If two heads are better than one, then a community full of heads is a powerful thing. So listening, monitoring, and tuning in allows us to crowdsource our own improvement. Example:

Mark Howell

@markchowell Mark Howell

RT @Stavro_j: hey all tweeps at #rad11. Write your twitter tag on your Radicalis name tag! @radicalsonly // gr8 idea!

A couple of people tweeted out a suggestion that everybody attending the conference write their @username on their name badge. I saw the tweet, emailed it to my boss with the subject line: “Next Year” and he emailed back “GREAT Idea!”

I just wonder how many improvements we’re missing simply because we aren’t listening. God gave us two ears and only one mouth for a reason. Tune in and you’ll be amazed at what you learn!

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About the Author

I'm Brandon. I'm the Lead Pastor of Grace Hills Church in Northwest Arkansas, which my wife, Angie, and I planted in January of 2012. I previously served as a Pastor at Saddleback Church and still manage Pastor Rick Warren's online, global ministry to pastors, I also lead a blog about blogging, a blog about social media, and a blog about men's issues. And I've written a book - Rewired, which challenges the church to adopt social media to spread the good news about Jesus. I sometimes take on church website design projects and I coach pastors and leaders as well. I'd love to hear from you!

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