This is an article that Pastors and anyone in the field of Church Communications needs to read and bookmark for later research. It’s the short version of a talk that Phil gave at the National Religious Broadcasters Convention. Phil was instrumental in sparking a huge interest in me in the realm of media and communications when I met him at a conference at Prestonwood Church in Plano a few years ago.
Here are Phil’s main points, but you need to click through and read his comments…
- We’ve Forgotten the Power of Creativity.
- We Don’t Understand Perception.
- We Don’t Speak The Language of the Culture.
- We Don’t Understand The Power of a Name.
- We Don’t Recognize the significance of a Niche.
The media matters. After all, what does it say about the culture in which we live that the recent Egyptian uprising was led by a Google employee? If we’re going to share our life-changing message with a culture desperately in need, then we would do well to master the techniques for getting your message heard, and understand the power of today’s media.
Source: Phil Cooke