Phil Cooke On the Biggest Mistakes Christians Make in the Media

This is an article that Pastors and anyone in the field of Church Communications needs to read and bookmark for later research. It’s the short version of a talk that Phil gave at the National Religious Broadcasters Convention. Phil was instrumental in sparking a huge interest in me in the realm of media and communications when I met him at a conference at Prestonwood Church in Plano a few years ago.

Here are Phil’s main points, but you need to click through and read his comments…

  1. We’ve Forgotten the Power of Creativity.
  2. We Don’t Understand Perception.
  3. We Don’t Speak The Language of the Culture.
  4. We Don’t Understand The Power of a Name.
  5. We Don’t Recognize the significance of a Niche.

The media matters. After all, what does it say about the culture in which we live that the recent Egyptian uprising was led by a Google employee? If we’re going to share our life-changing message with a culture desperately in need, then we would do well to master the techniques for getting your message heard, and understand the power of today’s media.

Source: Phil Cooke

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