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If I Were Implementing a Social Media Strategy For a Ministry, I Would…

Today I’m talking to Saddleback Church’s staff in more general terms (last week it was all about using Twitter) about how to implement social media within their own ministry areas. I love that we’re having this conversation. Rather than expecting a particular team within the church to “handle” communication and media, we’re empowering the masses.

As I turn over some “next steps” here are some of the little notes I jotted down…

  • I would set up accounts on Facebook and Twitter and perhaps a niche network of some kind.
  • I would make sure my branding imagery was as consistent as possible across those platforms.
  • I would recruit volunteers and leaders who are already excited and involved to help.
  • I would write down standards of acceptable communications to be on the safe side.
  • I would develop a strategy, a plan, a list of “to do’s” for posting and responding.
  • I would work hard on forming vital connections with mentors in my area of ministry.
  • I would network with influencers in my area of ministry who might extend my reach.
  • I would creatively promote my next event with more than a simple announcement.
  • I would teach, inspire, and entertain.
  • And above teaching, inspiring, and entertaining, I would listen and learn.

What else? This will probably be expanded for a future post. What did I miss?

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  1. I would pray. Kind of goes without saying, but those tend to be the things we need to remind ourselves.

    I also might set some limits. It’s easy around social networking and blogging to get sucked in. Limits might look like,” I am only going to check my twitter only twice a day.” Or, “I won’t monitor it from my phone when I am at home.”

    I would go into it with a clear intent for what I hoped the use of social media would achieve and then after a predetermined period evaluate if it was being effective. What unforeseen downsides, obstacles or opportunities appear once you have some track record with it? In short, be sure “Why?” and later answer “Is it doing that and at what cost?” Is there a valid ROI (return on investment)?

    Thanks Brandon for the post.

    • John, I love the limits. I was telling someone yesterday while leaving the office that I don’t use many notification tools. There are just some activities (prayer, family time, llama-kicking) that shouldn’t be interrupted by “so-and-so replied to your tweet.”

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