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What the Greatest Minds In Church Communications Know

Very little… in a good way.

Last night, I sat in a big room at Saddleback where I was surrounded by geniuses in the field (speakers and panelists from Cultivate 2011 as we held three brief conversations about three different themes:

  • How do we keep things simple?
  • How do we keep things social?
  • How do we make things viral?

And here are the big themes I walked away with.

  • None of us know much. We know trends. We know tools. We have a handle on culture. We can articulate best practices, but things are moving so fast around us that none of us have it all nailed down.
  • We are thinking, listening, and learning – all of which are more valuable than knowing.

We live in times of unprecedented opportunities for world evangelism in which borders (literal and figurative) are collapsing between nations, languages, and cultures. Because of technology, more people are sharing their faith than ever before. There’s plenty of room for debate about that, but I’m convinced that evangelism is more accessible than ever before. And so my role, as a Pastor, is to equip believers for ministry, which for me includes talking about how to use new tools, how to spread great content and ideas, and how to build real relationships in a virtual world.

At the conclusion of the night, I loved what Sherry Surratt said in summary – “I always consider a learning experience like this a success when we raise more questions than answers.” Keep thinking.

photo source: hillaryandanna