FOLLOWEE TO NEW FOLLOWER: Hi! Thanks for following. Check out my services and my blog, and like me on Facebook!
In other words, I don’t know you or care who you are. I just want you to know me and buy my stuff.
When you first connect with someone new over a social media platform, it’s far better and wiser to establish a genuine connection. Here are seven tips for a better way to connect.
- Pay attention. Read the bio, click the link, read a tweet or an update or two.
- Reach out. Say hello, the way normal people do offline, without selling anything.
- Take a real interest. Comment on something personal about the person.
- Make another connection. Suggest someone they should connect with in their field.
- Add some value. Offer a tip, or to help in some way, but not by selling a service.
- Respond. Keep the conversation going.
- Be the trusted friend to whom they might turn for help (including paid services) later.
You can’t know everyone, and you can’t always fully flesh out this approach with every connection, but when you want to connect with someone beyond the first follow, there is a better way. Imagine the above scenario, aligned with these tips. It might look more like this…
FOLLOWEE TO NEW FOLLOWER: Hi, thanks for following. You’re from Denver? Been there a few times and love the views!
NEW FOLLOWER TO FOLLOWEE: Thanks! Yes, I work for a marketing firm in the mile-high city.
FOLLOWEE TO NEW FOLLOWER: Cool. Loved the work you did on the Widgets-R-Us logo. Have you connected with Jacob Cass (@justcreative)?
NEW FOLLOWER TO FOLLOWEE: No, haven’t seen his work, but I’ll follow him for sure. Thanks!
FOLLOWEE TO NEW FOLLOWER: No problem. I’m in the SEO business if you ever need any help in that arena. Keep up the good work!
This isn’t necessarily blossoming into a have-you-over-for-dinner-on-Friday kind of friendship, and that’s okay. You can’t do that with hundreds or thousands of people. But you can be personal, authentic, and genuinely helpful. It’s a better way to do things, and good social mojo demands it.