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5 Trends Church Communications Leaders Should Watch in 2013

Responsive

Image via Mashable

Things are changing rapidly in the world of communications tools. I’m even writing a book about how to communicate an unchanging gospel in such a rapidly changing world. On LinkedIn’s blog, Ilya Pozin shared 9 trends entrepreneurs need to watch in 2013, and four of them (my first four below) jumped out at me concerning the world of church communications.

1. Crowdfunding

With the flow of capital to entrepreneurs becoming smaller and smaller each year, we’re likely to see an even greater rise in crowdfunding platforms. In fact, these collectively generous communities are estimated to transact as much as $500 billion in 2013.

2. Going Global

Today’s technological world allows us access to customers from all over the globe. Bringing successful U.S. business models into developing or trailing countries presents an opportunity for startups in every industry. Startups like Pheed, 2U, and Threadless have already made the jump into the global waters with successful outcomes.

3. Better Social Platforms

The need for higher quality content online will certainly drive a social trend in 2013 with the creation of more advanced content-driven social networks. Pheed is an example of a social platform that I feel will reach even larger audiences in 2013.

4. Great Emphasis On Company Culture

Creating a positive company culture will be of stronger emphasis for startups in 2013. Many startups are taking new steps toward building cultures that define their products. One step I firmly believe in: dismantling hierarchies, which can eliminate micromanaging and other attitudes that squash innovation.

5. Responsive Web Design

And a fifth, not mentioned by Pozin, but definitely more vital than ever in the upcoming year will be responsive web design, which refers to a website’s ability to detect a user’s browser size or device and re-arrange and adjust its content to fit. My site, along with pastors.com, were converted to responsive designs earlier this year and GraceHillsChurch.com will follow suit in the next month or so.

These are five of many. What else is happening that church communications leaders need to be thinking about?

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