No one can deny the popularity of social networking. It’s everywhere. It’s the cloud we breathe all the time without even thinking about it. If you’re like most people, you get anxious when you’re more than eight steps from your phone, and you think you feel it buzzing in your pocket even when it’s quietly lying on the table. But is social media useful for small groups?
I believe you can’t have a healthy small group without being about social media. Apps, gadgets, and social networking websites are optional, but social media is a phrase that captures the very reason why small-group ministry exists. Let me explain.
Media simply means information or data. Media is content—the message. Social is merely a word we use to describe the way media travels: from person to person, relationally. Small groups are all about people getting together in relationships around a message. So social media is the very DNA of small-group ministry, with or without the Internet.
If you believe that both content and relationships are at the core of any great small-group ministry, you’re already well on your way to using social media more effectively for ministry. We just need to establish a good philosophy of how technology relates to ministry.
I believe that modern social networking tools have the power to unite us around causes, connect us with new people, and extend the reach of important messages people need to hear—including the gospel. And I’m convinced that social media has tremendous potential to improve group life and small-group ministry. Here’s how: