I first met Phil Cooke at a conference at Prestonwood Baptist Church a few years ago where he signed a copy of another of his books for me – Branding Faith. Listening to Phil speak to our breakout session about media and branding fed my hunger to know how to communicate more effectively. Phil has a knack for such tough subjects.
In his latest work, Jolt!: Get the Jump on a World That’s Constantly Changing, Phil spends a chapter detailing with a barrage of data the alarming rate of change going on around us. If the reader stops at the end of chapter one, things will get rather tough emotionally as our heads continue to spin, bewildered by the sheer momentum of the changing of our culture, which spirals out of control continually. But Phil doesn’t stop there. In fact, the data is just the introduction.
Jolt! is a manual for navigating the turbulent waters of change as well as a challenge to embrace change and grow through it. Phil talks about his own experience of “hitting a wall” and being forced into pursuing his big dream. Had sudden and abrupt change not entered the equation (in the form of losing his steady job), Phil never would have stepped out in faith and chased the bigger goal God had for him.
The same is true of many of us. Fear of change (or fear of the unknown future) paralyzes us and causes our growth to stunt – unless we fight that freezing tendency and run straight into the change, using it to our advantage at every possible turn.
This is not just a book for leaders or even believers – it’s a book for everyone who lives in our hectic, high-priced, recession-challenged climate of unending change. It’s a book for everyone who wants to get a positive grip on change once and for all!
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